Two years ago, Domino’s Pizza made a “We’re Hiring” ad filmed entirely on Zoom. The remote video creation featured actual employees as its performers and was shot over the course of a single weekend in Domino’s restaurants across the nation.
This covid-era version of the ad was celebrated worldwide because everyone understood the restrictions we were and are still working under.
Whether you’re trying to record marketing videos or make your internal communications and company training a bit more engaging by creating videos, you need a proper procedure. Without one, making videos can and will take a lot of time and effort.
Here are five easy steps on remote video creation anyone can follow:
1. Create a Plan
Let’s be honest now. How often do you begin with a draft as soon as you decide to work on a video? Not that often, correct? I used to be like that until I realized that my videos have less of an impact when I don’t take the time to plan or prepare.
You must brainstorm before you start production by first asking yourself several questions:
Are you going to create a standalone video? Videos in a series? Will you deliver information directly to the audience, using the video to support, illustrate, or strengthen your in-person delivery? What specific material do you wish to cover, and how will you do it? What kind of video can help you reach your goal? Do you need a slide presentation, an animated explainer video, or something else?
Before you begin creating your video, you should have a detailed plan in place. You’ll consequently find the creative process much more straightforward and be happier with the outcome.
Identify your video’s opening statement, main argument, and ending. If you’re going to narrate your video, prepare a script you can read aloud as you record.
2. Set Your Goals
To create a workflow focused on your purpose, you must be clear about what you want your videos to do.
As you gain experience, you can add more technical components to your videos. But when you first start, you need to focus on presenting what people will get out of your videos.
Sometimes, you want to include something that you find cool but doesn’t add anything to what your audience already knows. Whether you’re enhancing your video’s creativity for pleasure or the benefit of your audience will frequently require you to use your creative judgment.
3. The Art of Storytelling
You’ve probably heard how crucial a first impression is. You may know that you have no more than 7 seconds, possibly even less, to win someone over.
This information leads to the conclusion that the introduction is a crucial component of your total performance.
The beginning is essential for another reason, though. Use this time to offer your viewers the information you want them to remember since people prefer to recall what you stated at the beginning of your presentation. And everybody loves a good story.
Connect with your audience. You can use different examples from different places in your video. Don’t rule out the chance that existing content may also inspire you.
4. Use Mixed Media
Using animation, dynamic audio, stock images, and photography can make your videos more engaging. They become more distinctive due to the visual component that mixed media adds.
Suppose you are a teacher, for example. In that case, the mixed media classes will become more engaging, especially since today’s students are more familiar with technology, and it’s more relatable to their lifestyle.
Due to its outstanding blending of various other types, mixed media videos are distinctive.
For instance, you may flip between infographics and text and animation throughout the video. The finished video will be both amusing and educational since it successfully blends information and text with action from the animation.
Mixed media videos have a remarkable visual appearance and universal appeal compared to other media creations.
5. Select Your Video Platform
Your video presentation’s quality and effectiveness will depend on your selected platform. If you use the wrong platform, your presentation might not come out as you had hoped, making your project a disaster. But you can construct a video that’s interesting and efficient at communicating your idea if you use the right video maker.
It can be intimidating for a beginner to create a video, but simpleshow provides ready-made templates designed for various purposes to help you achieve the desired look and feel with the least amount of work. You can create an online video presentation even if you have no design experience. Simpleshow is a smart pick because of the range of video types you can produce.
One example? Create a tech tutorial using animations to support text or music, and infographics to assist viewers in understanding complicated subjects. There are a ton of choices!
A flexible platform will help you skip the challenging learning curve required to master various online video editing tools or a video header bidding.
6. Choose a Safe Video File Storage
When choosing a cloud storage service provider specifically for video files, the majority of the standard criteria apply. However, security, upload speed, video-specific services like media streaming, and unlimited file size, are prioritized more.
Finding an online solution that focuses on both content management and video storage is crucial. Additionally, if your company is big, you’ll need a platform with expandable storage and AI-powered features that can manage bigger videos with ease.
One of the best out there is Internxt. It’s the go-to cloud storage for those worried about their digital rights and concerned about their data safety. With all the functionality you need and the added benefit of complete end-to-end encryption, Internxt is a smart choice for those who value their privacy and security.
Stick With It and Improve Your Remote Video Creation
Remote video creation workflow may seem challenging at first. But it is nevertheless doable.
While various people may use different methods in their processes, essential elements like planning, setting goals, storytelling, incorporating mixed media, and finding the right platform, will help you enhance your remote video creation workflow.
Only by further developing your creativity and skills for producing videos can your content stand out and perfectly convey your message.
Author bio: Mia Naumoska is a Chief Marketing Officer at Internxt – the world’s most secure cloud storage. With over a decade of experience in marketing, Mia is responsible for Internxt’s overall marketing strategy and managing her fantastic team of talented experts. Feel free to connect with Mia on LinkedIn.