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Emotions matter in marketing because the emotional connection is a significant determinant in the choices made by consumers. Therefore, as a marketer, it is imperative that you aim at making emotional impressions that attract your target audience’s attention to your service or product and trigger the right feelings.In emotional marketing, you tell stories connecting audiences... Read More

The coronavirus pandemic has left us all shocked and desperately waiting for the world to get back to normal. While you can’t predict the future, you can do your best to keep your business afloat. This situation has left many businesses questioning their existence. The best you can do right now is to build your... Read More