In today’s world of technology people from across the world may potentially be your clients – no longer is it merely the people in your immediate surroundings! Video allows you to still communicate “face to face” with a large global client base. Moreover, video provides a low-cost, yet highly effective, way for communicating with clients.... Read More
Engaging with trends such as video production seems easy at surface level. Integrating a short clip to grab your audience’s attention or adding a video to pitch an idea are part of most business toolkits. Yet the challenges arise with the intention to make it last. The goal is not for trends to be incorporated... Read More
It has been said that the Magic Quadrant is like the gold standard for the technology provider market. Magic Quadrants are visualization tools – they impact how customers choose vendors by evaluating the progress and positions of companies in a specific technology-based market. They are also very useful tools for investors looking to find a company... Read More
The art of being a unicorn in an enchanted forest → making your video stand out in crowded feeds!Despite our attempts not to rely on figures, we can’t deny the power numbers have on our decisions. When marketing teams are challenged with decision-making processes, going with your gut requires some solid research to satisfy your... Read More
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