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Having the fingers in every pie: Why an explainer video with hands is much better than one without

15. Jul 2016

mach deien eigene mysimpleshow

Product, Product, Product, Product,

Let’s do something crazy… like put a summary at the beginning of this article. The summary will be about the characteristics of a typical simpleshow explainer video. Let’s go:  – super easy explanation of a complex topic – voice of a speaker – scribbled illustrations – maximum length of 3 minutes – end result: you’re much smarter than you were before... Read More

A Beginner’s Guide to Emotional Writing

24. Jun 2016

emotionales Schreiben

Tips and tricks, Tips and tricks,

Take a look at this great example of emotional writing: “As he rubbed his clammy hands together intensely, Mark slowly paced around the dim-lit studio apartment. His heart palpitated as he impatiently waited for the news. Would she make it? Was this the beginning of the end? He sat on the aged and floral couch, cued... Read More

Length matters: Why your explainer video should be two minutes or less

17. Jun 2016

Mr. Player trinkt Kaffe und hat Laptop dabei
Okay, fine. We have to admit it… we’re not magicians; even some of the explainer videos we produced for our simpleshow clients are longer than two minutes. However, we do have some video timing magic tricks up our sleeve! Undoubtedly, some products or services need just 90 seconds to be explained, while others might need twice... Read More