If you are looking for video marketing KPIs to measure your success rate, you have to stop at the right place. But before you opt to measure success on your videos, ensure that you have clearly stated the objectives you want to achieve in response to it. To get the best results, your team must... Read More
Billions of people watch videos online. More such content is being uploaded on the Internet that TV has produced in three decades. More than 500 million hours of video are watched on platforms like YouTube and Vimeo based on research. If you are not using such content in your marketing, you may miss out on... Read More
Emotions matter in marketing because the emotional connection is a significant determinant in the choices made by consumers. Therefore, as a marketer, it is imperative that you aim at making emotional impressions that attract your target audience’s attention to your service or product and trigger the right feelings.In emotional marketing, you tell stories connecting audiences... Read More
There aren’t many people who can say that they can make any sort of movie. So, if it’s not your hobby, you possibly don’t know a lot about it if you’re a business owner. And certainly, video ads are probably not the first thing to come to mind when you think about your marketing strategy.... Read More
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