Simple Reads: The simpleshow video maker Blog

Being active is important – so important that it was the focus of FLOTUS 44’s campaign Let’s Move…and she only focused on childhood obesity. The amount of overweight and obese adults worldwide has more than doubled since 1980. Globally, and in America specifically, we’ve adopted a culture of convenience, and became comfortable with that…as in... Read More

The Dramatic Arc may be seen as a fool-proof way to structure a story and engage in storytelling. It’s been used for centuries by short-story writers, novelists, playwrights and screenwriters. There are different structures to the Dramatic Arc, but an eight point Dramatic Arc structure is commonly used. Using the Dramatic Arc in StorytellingFirstly, there is... Read More

Visualization refers to our ability to create pictures in our heads based on what we read or hear. When words are consciously used to create mental images, understanding is accelerated. Consequently, those who make use of visualization have an advanced ability to understand, learn, and remember.Picture It, Understand It!Visualization is powerful! Physiology experts are of... Read More

Images are far more memorable than spoken word or written text – thanks to the Picture Superiority Effect. Even the great Roman orator, Cicero, knew this. Two thousand years ago he recommended the use of images as part of memory training. He also used visuals, in the form of props, in his speeches. Perhaps that... Read More