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What is the Picture Superiority Effect?

9. Aug 2017

picture superiority effect

Tips and tricks, Applications,

Images are far more memorable than spoken word or written text – thanks to the Picture Superiority Effect. Even the great Roman orator, Cicero, knew this. Two thousand years ago he recommended the use of images as part of memory training. He also used visuals, in the form of props, in his speeches. Perhaps that... Read More

Engage Your Audience with Video Storytelling

9. Jun 2017

video storytelling

Tips and tricks, Applications,

Our brains love storytelling. It is through stories that we connect with our emotions and gain a deeper understanding of ourselves and the human condition. While storytelling is often considered to be an art form, it has practical uses as well. In fact, many businesses have already discovered the practicality of storytelling and its benefits... Read More