How you and your team can communicate more effectively with Microsoft Teams and mysimpleshow video maker
Digitalisation has long affected the explainer video market. DIY solutions for independent creation of short and easy-to-understand videos are becoming increasingly popular. With the integration of mysimpleshow video maker into the Microsoft Teams environment, simpleshow satisfies the needs of many users and takes the next logical step towards the New Work models.
Not that long ago, a friend of mine who also happens to be a sales manager at a large German car manufacturing company complained: “Long text segments, bullet points, and a picture or an infographic here and there – is there anything more boring than a PowerPoint presentation?” Sadly, that is the truth: Many companies still choose dry screen presentations when trying to convey complex information.
Presenting shouldn’t be boring!
The persuasive power of storytelling is already well known to a large part of the population. In the USA, there’s practically no way of getting around it when talking about business communication. And since entrepreneurial giant Jeff Bezos replaced all slide presentations with narrative memos, US companies have become aware of the potential of stories in a business context.
Anyone can learn storytelling – we promise!
Unfortunately, not all skilled team leaders, project managers, or marketing experts also happen to be good storytellers. But there is a great solution to this problem that’s already improving communication in numerous companies:
mysimpleshow video maker supports its users by providing them with predefined story templates so that they can simply develop stories on their own. These serve as the basis for short, animated videos. But it gets even better!
Animation, illustration, and video editing are not within the realm of your expertise? That’s not a reason to panic! Because the video maker takes over these tasks for you. A sophisticated AI automatically recognizes the relevant keywords of your story, finds the appropriate visualisation – including a meaningful arrangement of the illustrations – and animates them.
Subsequently, the tool also suggests appropriate background music and narrates the text of your story. Easy, right? All of this can happen only in a matter of a few minutes and at the push of a button. The only question left – how do you get there?
Here is how you can get access to mysimpleshow video maker in Microsoft Teams.
The access to more efficient communication may be already in your possession!
As part of the Office365 package, the collaboration software “Microsoft Teams” is essential to the communication processes within many companies. Large corporations especially value the smooth collaboration enabled by the platform. Our experience with this target group confirms this trend: today 90% of our digital customer meetings take place in Microsoft Teams. So our next step became clear:
Our developers knuckled down and made the integration of mysimpleshow video maker into the environment of Microsoft Teams possible. Karsten Böhrs, CEO at simpleshow, comments: “Many of our customers, especially in the major corporate segment, work with the platform provided by Microsoft. We have accelerated the integration of our SaaS solution into Microsoft Teams to make it even easier to create and use great videos without having to leave this environment”.
Fast, transparent, and above all: simple!
Now you and your colleagues can easily create, comment, and edit explainer videos together within the familiar Microsoft Team interface. Whether using the web environment of Teams or the desktop app, mysimpleshow video maker functions are only a click away.
Instead of engaging an entire production team of copywriters, illustrators, motion designers, narrators, and sound designers, you can easily create great videos yourself. You will experience it yourself: explainer videos are not only fun to watch! The video maker makes it easy for you to be proud of your results. You would like to show the video you created to your team? The video maker app also allows you to upload and share your videos easily – all of these features are integrated into the Microsoft Teams interface.
All you have to do is add the mysimpleshow video maker app to Microsoft Teams and register for free (if you haven’t already done so). License owners can also benefit from other useful features. For example, the possibility of collaboration, support, and style adaption to their own corporate design.
As always, the English and German versions of the video maker are available in Microsoft Teams. All users can also benefit from a special treat that makes working with mysimpleshow video maker even easier:
One log-in for all
What’s already available for Facebook and Google is now also possible for Microsoft Teams. If you already have an account there, you can easily log into mysimpleshow video maker – the single sign-on makes it possible! This way we stay true to our goal of maximum simplification – so that you can create simpleshow videos even faster.
The mysimpleshow video maker app is now available in Microsoft Teams. It allows its users to create, edit, upload, and share explainer videos – directly using the Microsoft Teams interface. This makes collaboration easier than ever! Do you have any questions? Check out our User Guide for the app.
Microsoft Teams enables the joint creation of animated videos with the simpleshow video maker
What IT managers around the world have been dealing with for many years and has turned out to be a tough process for numerous companies has been massively accelerated by a diminutive virus in a very short time: The digitalisation of global corporations. Platforms for digital collaboration are on the rise, which in turn gives SaaS solution providers the opportunity to adjust their products. The Berlin-based tech company simpleshow has also responded to this trend and now offers its simpleshow video maker in the Microsoft Teams environment.
A crisis brings about new opportunities. This is particularly true for 2020 – Corona has shaped this year more than any other event. When a large proportion of people working in offices had to relocate their working spaces within their own four walls, the eyes of the providers of digital tools for collaboration lit up. Despite the warnings of data protection advocates, Zoom, for example, recorded a 355 percent increase in sales in the second quarter of 2020. The American company’s quarterly profit rose to 186 million US dollars – 181.5 million more than in the previous year. Do you find that impressive? It goes even further:
Microsoft also announced impressive numbers regarding its collaboration platform Microsoft Teams, which was released in 2017: The Redmond software giant reported an increase in user numbers from 20 million to a massive 115 million daily users!
Digitalization further accelerated
Following the market logic, many enterprises also wanted to contribute to creating or establishing solutions that would make working from home easier. That can sometimes bear amazing fruits.
In April, for example, the food box supplier HelloFresh reported an increase in sales of around 265 million euros. The company thus achieved a market capitalisation of a whopping 5 billion euros. This meant that it was worth around one billion more than the long-standing, German proven quality powerhouse Lufthansa.
The tech industry benefits in particular
Smaller tech companies were able to use the months marked by Corona for a positive course of development. For example, the remote servicing and video conferencing software TeamViewer increased its purchases during the Corona crisis – by a full 60 percent. The cloud-based platform simpleshow, which offers digital products and services revolving around the medium of explainer videos, also experienced an increase in user numbers. The company wants to use this momentum to support home office workers in their use of media as a form of digital communication. And it is relying on the support of one of the biggest players.
Microsoft chose to rely on simpleshow video maker coming from the market leader for explainer videos
Anyone who has ever faced the challenge of having to convey complex information in an easily understandable and appealing way has certainly come across the name simpleshow.
Hatched up in 2008 as a small three-person start-up in Stuttgart, the company name has long since established itself as a synonym for simple and short explainer videos. For the past few years, the explainer expert has been transforming into a tech company. The core of its offer is the online tool “simpleshow video maker”. Users can independently create professional-looking explainer videos in simpleshow style.
Large corporations place emphasis on reliability
A big part of simpleshow’s revenue comes from large corporations, according to the company’s own data. Handelsblatt recently reported similar figures regarding Microsoft Team’s usage. Large enterprises rely on the digital collaboration software offered by Microsoft. No wonder, since Microsoft Teams as part of the Office365 package is essential to many companies.
Considering this overlap of users, it is only logical that Microsoft would include the simpleshow video maker app in its Microsoft App Source. The US giant thus enables its users to easily create animated explainer videos while using Microsoft Teams.
Can an AI create professional-level explainer videos?
Microsoft Teams has offered some apps for video creation in the past. So what makes the simpleshow video maker so interesting? The answer: artificial intelligence.
The only thing that users have to do is write the explainer video script using predefined templates. And then the magic happens: a combination of different AI technologies captures human speech. The AI automatically recognizes the keywords in a sentence and ranks them according to relevance. This would have been unthinkable just a few years ago.
The simpleshow video maker surprises with a wide range of functions
The explainer engine of mysimpleshow video maker recommends you which keywords you should visualise so that your message is clearly communicated. To complete this step, the explainer engine accesses several comprehensive knowledge databases at the same time and an integrated machine learning function. The outcome: A well-adjusted visualisation of the user text, arranged according to context. And all this in a matter of seconds and at the push of a button.
The fact that the sound, editing, and animation of the self-produced explainer video is also handled by the simpleshow video maker quickly fades into the background in the face of the impressively coherent visualisations.
The creation of videos takes between 10 and 45 minutes, depending on the size of the script. Fortunately, the SaaS solution has eliminated irritating interfaces urging the user to edit the video themselves. At this point, all (future) Microsoft Team users would be concerned with one question in particular:
How do I get access to simpleshow video maker in Microsoft Teams?
Simply by searching under “Apps” – in the web environment as well as in the desktop app. You can simply use your Microsoft account and log in to the video maker app via single-sign-on. Our user guide provides you with further insights.
The video maker app also allows you to work on your videos with your colleagues and to update and share these simply. The app is available in German as well as in English but you can always choose a different language for every new project. The AI uses this as the basis for keyword selection and suggestions of illustrations from the video maker’s large database.
The possibilities for joint video creation are really promising
Many of the simpleshow video maker users already use Microsoft Teams. In this respect, the integration of the app into the Microsoft environment should make the work of the majority of simpleshow’s existing customers much easier.
The app is also recommendable for curious prospects and future users. The video maker promises a fantastic alternative to boring slideshow presentations – videos created with little effort. If the change to storytelling-based corporate communications, shaped by pioneer Jeff Bezos, continues, simpleshow and its online tool will probably enjoy many more successful years.
Crisis Communication Part 2 – How explainer videos help to communicate in crises
Communication is vital during times of crises. No one should be left in the dark as to what is expected of them. It is necessary to have a strategy in place to deal with all eventualities. However, to have books and files and folders full of emergency plans is no longer the best way to ensure that your organization is ready for an emergency. The necessary information and plans of action need to be far more accessible. What if you cannot access the information? Or, you simply do not have the time to go through pages and pages of protocol because immediate action is necessary? Maybe traditional communication methods are not available. Maybe team members are not able to attend a crisis meeting. It may be that employees cannot convene at the workplace! Or, maybe time is of the essence and there is insufficient time to devote to long explanations – explainer videos can cut to the chase!
Video provides an alternative solution to give that affected immediate access to the crisis plan. Mobiles are the first port of call for initial crisis communication and video can easily be used on these devices. Audiovisual input can convey information more rapidly and so results in more effective communication during crisis times. In addition, before crises strike the necessary video material can be prepared…
A library of short explainer videos may allow an organization to react quickly and effectively in an emergency situation. Talk through possible crises that your organization may face and outline the actions to be taken if a crisis occurs. Then get ready to communicate the procedures with your people by means of explainer videos. By building a small online video library for this purpose your organization can simply retrieve the relevant video when needed. And so you will be in a better position and better equipped to handle the situation.
Ideas for your Video Library:
- Use video to send immediate requirements/responses to relevant parties in your organization. (This means that you need to contemplate what could possibly go wrong and then come up with the immediate steps to be taken, in advance.)
- Use video for remote training. In order to function optimally during crisis time, your staff may need additional training. Or, certain technical information needs to be communicated to them. Do this by means of video tutorials. (They may, for example, be required to use a different ICT platform.)
- Get video templates ready for the creation of short video updates. (As a crisis evolves videos can be used optimally to give updates of developments and to share notifications or changes in procedures to aid efficiency.)
- Make videos that give moral support and useful tips and advice during a crisis. For example, make use of video counseling if needed as part of the “care response” to a crisis.
- Make videos to put minds at ease. A short video that clarifies why calls are not answered or why orders are delayed can be prepared, ready to be placed on your website or even sent directly to customers to keep them informed. (Perhaps even include alternative arrangements for making sure that customers’ needs are met in the meantime.)
- Create news releases. In crises that mainly involve your organization, the news media may require information. Communication with news media by means of your own produced video material places you in a stronger position to control and manage the information communicated to the general public. Again, prepare video templates for these in advance.
- Make videos of lessons learned from previous crisis situations. Or, make videos of case studies to provide employees with examples of how others dealt with / overcame crises.
Times of crises may throw up confusion, changes, and altered procedures. In spite of these, an organization is still required to keep an eye on the ball and operate as efficiently and effectively as possible. No matter the type of crisis, effective communication is necessary for an organization to function optimally. It is important that those involved in your organization are equipped with the right information, at the right time. This will aid protection, maximize productivity, and ensure the best response and outcome. Make sure that your organization is ready to make use of explainer videos to communicate in crises. The more prepared you are the better. (Also see our Crisis Communication – Part 1 blog on “How explainer videos help to prepare for crisis”.)
How to create an onboarding program for new employees
Wouldn’t it be great if a new employee can join your team and immediately fit in as if they have always been part of the team? That is precisely what a great onboarding program can achieve. So, how does one set up a successful, effective onboarding program?
An onboarding program needs to be carefully planned, with specifically devised activities in order to be greatly successful. A good strategy is to make a checklist of what needs to be conveyed to the new employee and what needs to be achieved in the onboarding process, with precise actions that need to be taken. For this purpose, consider which of the following needs to form part of your company’s onboarding program:
- company story, company culture, history, vision, mission, and values
- hierarchies within the company, meeting team members, meeting senior management
- mentorship, orientation of the workplace, introduction to digital/mechanical tools
- familiarization with products/services; the making of products; understanding customers
- job description, clarifying expectations, rights, and responsibilities
- compliance training, safety training, protocols, policies, and procedures
- career coaching, growth opportunities, company perks
So, before devising an onboarding program, plan carefully and consider the areas that your onboarding program needs to address. (Also, consider where video material can be incorporated into your onboarding program as it is an essential tool in any onboarding program. In most of the areas mentioned above video material can immediately engage the new employee in ways that few other approaches can.)
Your onboarding program does not only have to start the morning that the new employee first comes through the door. Employee preparation needs to take place even before the starting day. There are resources that can be made available and activities that new employees can get involved with prior to the start of the new job. With this in mind, carefully consider what resources you can make available to new employees for them to prepare themselves for their first day at work. For example, introductory video clips and explainer videos can really make a big difference! Short video clips introducing the people at the office, or showing the office layout, or explaining the dress code, will already make the first day at work a little less daunting.
Socialising needs to form a part of the onboarding process too. Make arrangements for a relaxing out-of-work socialising event to connect with new employees. Out-of-work socialising will make the new employee feel truly welcome and also serve to introduce the new employee to the rest of the staff. At the same time, an event that has been arranged for this purpose will also serve as a team-building exercise for the rest of the employees.
Do not overlook the role of Social Media in an onboarding program. For example, where appropriate and relevant, include the new employee in social media platforms even before their first day at work (but do not do it in such a way that they feel like a fish out of water – get the timing right and get new employees to join only after they have met the rest of the team at a socialising event, for example. Or, after they have seen video introductions to team members.
Once the new employee has started work, a buddy system could be used very successfully in the onboarding program. The buddy is someone that the employee can go to for immediate guidance. To make him/her feel secure and cared for the buddy needs to be a hands-on mentor. In addition, make sure that the buddy also regularly connects online with the new employee. However, do not make the mistake of making others untouchable at work. For example, make sure that management also interacts with the new employee. Senior management needs to take part in the onboarding process in order to make the new employee feel welcome and valued.
Step by step
Do not overwhelm the new employee – they need to feel welcome and excited to join your team – not get second thoughts as to whether they have made the right choice accepting your offer! Therefore, create a sense of belonging, make new employees feel welcome, but do not bombard them with information. Only give what is relevant for that particular moment – give more information step by step. Too much information and too many materials can be an overload in any situation – even more so for somebody who is new in a company. The motto is little by little and step by step!!
An effective onboarding program gets the new employee on board from the word go; it caters to the wellbeing of the new employee and this, in turn, increases productivity. So, welcome and assimilate the new employee into your organization with an outstanding onboarding program. This can only have a positive impact, as it will help to make new employees excited about the prospect of working for your company.
10 Business Video Ideas for Your Company
Companies that overlook the importance of the role that video plays in the 21 century are taking a risk! If you want to be seen you need to embrace video and make sure that you make great use of this engaging medium. Let’s consider 10 business video ideas for your company:
1. Product Video
This is the first and most important must-have business video! A product video can take various forms. It can be about the history of your product, about how your product works, about the benefits of your product, or about how to use your product. It could even be about how the product is made! Make sure to portray the product as special and unique and as something that people need to have!
2. FAQ Video
Frequently Asked Questions that are made into a short informative video is another great idea for a business video. Prospective customers are bound to have questions. Most common questions about your brand can be answered in a quick and efficient way by an expert on your team. At the same time, relevant images can be used to enhance the answer.
Video can skilfully be used to make company announcements. Excitement should ooze out of this type of video! It provides an alternative way to make announcements. For example, the following can all be announced with a video:
– new team members
– exciting snippets of company news
– achievements / awards
– company events
– new product releases
4. Company Culture Video
A Company Culture Video is a great way to make people feel part of your company – it creates a sense of familiarity and a sense of belonging. (The company vision and story can also be shared in video format.) When customers feel that they know what you stand for and what you are about they are more inclined to make use of your product / service. They feel that they know you even before they have really had contact with your company.
5. Summary Video
A video that summarises relevant company information can be very useful indeed. For example, the highlights of a trade show, conference or employee training session can be summarized and shared. This type of video does not have to stay in the company, but can be shared with a wider audience to show your company as being proactive and dynamic in its field.
6. Thank You Video
One way to make people feel appreciated is to simply say thank you. Make the thank you even more special by saying so in a video! Personalized thank you videos will be remembered and may influence subsequent purchases or play a role in being recommended! So, send thank you videos to loyal customers and even to those who regularly read your blog or to social media subscribers.
7. Special Offer Video
People love special offers, especially if they see it as a genuine good deal! If you have a special offer to make, do so in a video advertisement! Highlight the key information regarding the special offer. Specify what requirements are needed to qualify for the special offer. And definitely say what action needs to be taken to make use of the special offer.
8. Video featuring Consumers
Customers and potential customers benefit from seeing and hearing from each other. A video that features customers giving reviews of your product or sharing tips about the use of your product can effortlessly convert leads. Video record consumers who have been asked to share what they think of your product. Also ask them to give tips to future customers.
9. Insider Video
People like having a peep behind the scenes! It caters to curiosity and, at the same time, can make consumers feel more comfortable doing business with you. Show your team as real people in real situations. Do not spare minor blunders and fun aspects of office life! (This especially brings engagement if it is done in a tongue-in-cheek manner and can go a long way in nurturing new customers!)
10. Presentation Video
If you need to champion investors or get new clients by pitching to large corporations you may want to consider making use of a presentation video. This type of business video can successfully be used as an introduction, showing briefly who your company is and what your product is about. It makes the presentation more interesting and also gives it a sophisticated and professional feel. Moreover, the product is shown and not just imagined; the company is showcased and not just mentioned.
9 Tips to Make Your Online Meetings Productive During Lockdown
In these confusing and uncertain times, staying on top of projects and teams can be more challenging than ever, as more and more businesses move operations online and host remote meetings with employees now working from home. It is more important than ever to focus on fostering productivity and engagement.
1. Create a Clear Agenda
If you don’t set out a clear purpose for each meeting and make a well-defined agenda, you will end up wasting a lot of time. Your team members may get confused so get prepared ahead of time and lay out the key issues and topics to be discussed, as well a definitive goal for the call. Keep it clear and well-organized and communicate exactly what each person’s role will be. Get this plan sent out to participants in advance, so they can take the time to prepare, and make sure to get confirmation.
2. Appoint a Moderator
To avoid your meeting getting off track from the very beginning, appoint a moderator for the call. This person will have complete control over who is speaking and what topic is being discussed, having the authority to control the proceedings. Miscommunication is even more commonplace in remote meetings than in person, so having a moderator can be a life-saver.
3. Set Up Your System and Workspace in Advance
To make sure that your remote meetings run as smoothly as possible, restart your computer at least half an hour before the call, set up your microphone and camera, and get your chosen software ready to go. Ask the others participating in the meeting to take the same precautions.
4. Set a Time Limit and Keep it Short
In addition to having a tight plan in place, put a time-cap on each meeting. This can prevent things getting too far off track by keeping a time limit on the conversation and boosting productivity. Isabella Lawrence, a business writer at Studentwritingservices and Revieweal, explains: “This is about getting the most value out of the time you have.” On that note, keep your meetings short and concise to ensure you keep your team members engaged without draining their attention span.
5. Follow-Up with Clear Action Points
It is vital to end each meeting with a clear action plan – who is responsible for accomplishing each task. The moderator should take responsibility for laying out the action points for each item discussed during the meeting, assigning each of them to participants, and setting a clear deadline for delivery. This will allow the progress of the project to be easily organized and well tracked throughout.
6. Review Each Meeting
Since for many businesses working remotely is new and vastly unfamiliar, it will undoubtedly take some trial and error to perfect for the most productivity. Review each meeting and consider what worked and what didn’t, and ask the other participants for their input and insights, too. Try to encourage them to give detailed, honest, feedback to improve the productivity and success of your remote meetings.
7. Send Clear and Concise Meeting Notes
Following the end of any meeting, always share your meeting notes with the other participants – this should include all the action points which were identified with each topic on your agenda, as well as denoting the team member who is responsible for each item, but keep it concise. As with your agenda, make sure to get confirmation that the notes were received.
8. Start with Introductions, Ice-Breakers, and Small Talk
It can be difficult to adjust to your new remote workspace, so start with some introductions and ice-breakers to get everyone to feel a little more comfortable. Michael Hopkins, a project manager at Uktopwriters and Study demic, says: “This will also help in building a positive atmosphere and help to boost productivity throughout the meeting.” You should also try to make (a little) small talk with each team member to make sure everyone feels connected and keeps the atmosphere social and upbeat.
9. Create a Summary Video
With home Wi-Fi quality greatly varying, and some people even stuck using mobile data, although you all probably aren’t very busy these days, it is still possible that some people won’t be able to make the meeting. Or, some attendees may forget elements of what was discussed afterwards, or prepare beforehand. Either way, it is a good idea to create an engaging summary explainer video, which can help you all recap on the main points of the meeting afterwards. We have some tips on this.
Following these tips will help you keep your meetings as productive and stress-free as possible.
About the Author Molly Crockett
Molly Crockett is a successful writer for Australian reviewer and Write my australia, where she shares her lifestyle and nutrition tips with her dedicated audience. Molly also enjoys finding new healthy recipes and ingredients and sharing her diet journey with her audience. She also writes for Ukwritings.
Key principles of effective business coaching
There are no impossible tasks in the world. They always have solutions that you just don’t know about. And sometimes, it takes a lot of time and resources to find the answers. Business coaching is a niche that can help you find the solutions quickly and efficiently without wasting your precious energy. According to the statistics of the WritingCheap agency, the industry is growing by 18% every year! But how can you find an effective business coach? In this article, we are going to dive into the processes of the provided services and their fundamental principles.
What is business coaching?
Business coaching is a collaborative effort on achieving a client’s professional and personal goals in the context of the business or organization. The purpose, in this case, might be to improve both the results and performance of the business and career self-realization of the person.
Techniques aimed at developing human resources’ potential and performance. This may include corporate, management, and leadership coaching.
Business coaching helps to achieve the professional goals of clients:
• career growth;
• improvement of communication skills;
• improvement and competent management of their own work efficiency;
• overall work organization;
• strengthening leadership skills and strategic thinking;
• ability to resolve conflicts arising in the working environment;
• creation of an effective work team aimed at productivity, etc.
Business coaching is addressed to those who need to improve the productivity, the comfort of working relationships, increase the stress resistance of the team, to set up a positive attitude to the collective work, and the achievement of business goals. In large companies, as a rule, coaches are on staff, for example, a specialist in work psychology. Often, the coach does not come from outside but is “born” inside the team. A high-class specialist working in a company periodically coaches lagging colleagues, helping them to grow professionally by sharing his knowledge with them. And sometimes, after a little training, this “inner” coach acquires a new high-paid profession.
In general, business coaching, as one of the most effective tools to increase productivity, is one of the most demanded services on the market. The total income of the coaching industry has surpassed $15 billion in 2020.
Business coaches use various psychological techniques and instruments to achieve their goals. The diversity of ready software solutions can simplify the lives of coaches. Thus, explainer videos can become an excellent tool for effective business training as it is easier for many people to absorb information from video and audio sources with vivid illustrations. Moreover, customers can always have access to the video they want to re-watch or revise the material. Explainer videos can help coaches structure piles of information in short and easy-to-understand formats. It’s beneficial for both the coach and the client. The first one does not have to repeat the same data over and over again, while the latter can always check the information he is looking for without searching through notes or books.
Among other pros, explainer videos can decrease the pressure of the studying process. Let’s be honest, education seldom makes us feel happy, especially after a tough day at work. When we watch something, we feel more relaxed and perceive the material quicker. In addition to this, this tool can turn the coaching session into a fascinating, funny, and remarkable experience due to the diversity of functions. Coaches can create cartoon-like stories to turn the training process into an enjoyable, humorous and stilly educational adventure.
Principles of a business coach
• He is the trainer. He does not teach, and he does not impose his opinion, his vision, his life experience;
• He inspires, stimulates the awakening of the client’s internal resources so that the client himself starts to learn and finds further ways for his development;
• He allows the client to have his own opinion and express it freely, without pointing out obvious mistakes. In the course of work, the client finds these mistakes himself;
• He does not try to express the client’s thoughts by himself, but allows the customer to express them qualitatively;
• He does not allow the client to ‘get stuck’ in the past and to navigate through past mistakes. The main task is to move into the future;
• He offers options as to how the problem can be solved more effectively without going deep into the psychological analysis of the problem;
• He does not give any grades. His actions are purely motivational. Finally, the coach is a source of information, not an adviser.
The basic principles of coaching are the principle of awareness, as well as the principle of customer responsibility. What does it mean? Working on a goal is impossible without the client’s awareness of his real whereabouts, distance from the target, availability of resources, recognition of his desires, values, aspirations, and much more. In other words, a person must understand who he is, where he is going, and what lies in his “backpack”.
The customer then makes his conscious choice – what he chooses and where he will go in the future. And for this choice, he takes responsibility. It is the responsibility that awakens the motivation in a person to learn, develop, and achieve.
These are the principles that the coach “brings” to his client, awakening his initiative, passion, as well as his hidden potential and resources. They give the client a huge boost for any task in his life.
All business coach activities are based on five main principles:
trust in people — a coach trusts people and believes in his customers. This is an essential point. The faith in a customer begins when he starts believing in himself, his own abilities, own strength, capabilities to get what he needs. It is only possible to help develop these skills in the client if the coach can believe in himself, and thus, believe in others. Over time, this confidence, supported by personal experience, will form a formula: “I believe that I can” = “I know that I can.”
trust the environment — the coach hopes that the community loves us if we follow our own path. He understands that everything that comes into life has a deep meaning; you just have to make an effort to find and understand it.
focus on the person or team — unlike traditional training or management, coaching is all about concentration on the customer with the help of active listening and strategic questioning.
create the environment — a couch must help to create a productive and trustworthy environment where each member of the team can achieve their best results, assisting the business to prosper. In this condition, both the company and the people are mutually benefited.
full development — a couch assists to develop both professional and personal potentials, determine customers’ passions, strong and weak points, talents and geniuses, and help to transform them into the desired results.
About the Author Elizabeth McMillen
Elizabeth McMillen is a specialist in content writing for online sources. She is a passionate writer that helps students to improve their academic writing skills. At the same time, Elizabeth McMillen is interested in topics related to business, management, marketing, traveling, and education.
How to find employees with creative recruiting videos
It is no surprise that companies that use videos in the recruiting process receive far more applications than those who do not make use of videos. People want to know what they let themselves in for and what better way to know if they can see a video about the work environment.
If you want to ensure that your company attracts the right type of people for the right kind of job, those that will fit in perfectly with your company, recruiting videos is the way to go. It is only with recruiting videos that you will effectively showcase your company for potential employees to get a feel for what you are all about and what they can expect by working for your company. Not even a few hours in the office may show prospects what an effective video can reveal to them!
What recruiting videos need to show
Recruiting videos give companies the perfect opportunity to show potential employees what company culture is like and what a typical day at the office involves. They help applicants to decide if they will fit into the structure of your company. Candidates that may not be the right fit can be eliminated even before they touch an application form! Recruiting videos need to provide recruits with an authentic feel of what it may be like to work for you. A few requirements need attention in the creation of a recruitment video that will help you to find the right employees. Company culture, employee testimonials and benefits of working for your company are the most crucial to include in a recruiting video. Watch our video to see what else is essential.
Types of recruiting videos
There are a number of options available to you. Recruiting videos can be serious or light-hearted, depending on your company culture. A company with a fun culture can, of course, benefit from a fun, light-hearted, even humorous video. Some company recruiting videos lean themselves to the creation of a more heartfelt approach, especially if it is a company that deals with emotional / humanitarian issues. Employee testimonial videos as well as story videos are very effective recruiting videos.
Story options to consider:
→ Tell the story of how an employee became involved in your company and what it is like to work for the company.
→ Tell the story of why an employee joined your company and whether your company came up to his / her expectations.
→ Tell an employee story that reveals how he / she experiences working for your company on a day to day basis.
→ Tell the story of the company’s founder – his / her goals and vision for the company and relationships with employees.
Interview options to consider:
→ Include interviews with employees, in their work environment, and ask them what is expected of them and what they like about their jobs.
→ Ask new employees what life is really like working for your company.
→ Ask long-term employees what they like most about working at your company.
→ Do not overlook the power of animation in recruiting videos! Animated elements can even be combined with real footage. For example, real-life interviews can be intertwined with animation to show your expectations and showcase your company culture to potential recruits. (I.e. rather than having only interviews with employees, include animation as well.)
A few other ideas:
• Follow an employee to show a day-in-the-life of a typical employee at your company.
• Make a documentary-style video about the company and the job opportunity on offer.
• Introduce company bosses in the recruiting video and show them to be approachable.
• Present the recruiting video as a video diary to show exactly what a recruit can expect on the job.
A recruiting video is almost like a sales video or a promotion video – you promote a job opportunity and expect a target audience to respond. It therefore goes without saying that a recruiting video needs to be created with the target audience in mind! Consider what your target audience may want to know and also be sure to show them why they possibly may want to consider a career with you. Your recruiting video must answer candidates’ questions even before they have the chance to ask them! With effective recruiting videos you can show the exciting job opportunities available at your company and find the right employees!
10 Ideas for Great Video Content
Video content is a fantastic way to generate more search traffic and also to connect with your target audience. It is a highly effective way to create brand awareness. Content videos can be put on your own website or posted on Social Media platforms where they can easily be shared.
We have selected the following ten content video ideas that you can use to connect with your target audience:
1. About-us Video
Consumers want to know who they are dealing with! So, create a short video in which you communicate what you are all about. What is your vision? What is your mission? How do you achieve company goals? You may even include a small peep behind the scenes to show company culture. Essentially the about-us video should simply answer the question “Who are you?”.
2. Product Video
Definitely have a video that showcases your product! Briefly highlight the benefits of using the product. People are much more likely to get on board once they have viewed a product, as it gives them a clearer understanding of what is on offer! This may be the video that you need to feature on the first page of an internet search tool!
3. Demo Video
Make a demo video to show how your product is used. Try to put yourself in your customer’s shoes and make the demo video based on what they may want to know when first using your product. There may be unique features that you need to focus on, or simply show ease of use. Whatever you show make sure that your product stands out among rival brands.
4. Behind-the-scenes Video
Make targets feel special by inviting them to view what is going on behind the scenes in your company. A glimpse behind the scenes shows how you work, introduces employees, and reveals company culture. These all work together to give people a sense of familiarity and therefore generates trust in your company and its operations.
5. Team Video
Introduce your team to targets so that they may feel more at ease doing business with you. Viewers that are familiarized with the members of your team feel that they can trust those behind the scenes and this gives them a sense of security. It also makes the consumer feel that you are more approachable, because they have met the team behind the product.
6. Testimonial Video
From a consumer’s perspective, it is often not that easy to decide which product to go for. However, a testimonial video may just sway a target to choose your brand rather than a competitor’s. Customer testimonial videos can give targets peace of mind as they get to know what others think of your product and possibly also get a sense of product satisfaction and after sales services. Personal recommendations by fellow consumers make a big difference!
7. Seasonal Video
Make sure that you make use of the advantages of seasonal celebrations! You can start with prominent ones like Christmas, Easter, Valentine’s Day, etc. – create a short brand awareness video build around the seasonal event. It can be a greeting, a promotion for that time of the year or simply an interesting fact about the event with a link to your brand.
8. Event Video
If you have any conferences or special events coming up in the near future make an info video, or even an invitation video, that creates excitement and at the same time creates brand awareness! Alternatively, give an event update: after the event give a short video report that covers the event in brief and shows the highlights of the event. Moreover, if you hold regular events and conferences these can be announced in the form of a short video calendar that gives brief details, dates and venues.
9. Expert Video
A video that features an industry expert, interviewed by your company, highlights your own credibility in your field. The expert can be one of your own team members, or even an expert from outside. This type of content video can also show that you keep at the top of your game as you portray an active interest in the innovative latest developments in your field through contact with industry experts.
10. Informative Videos
To give viewers a bit of extra information about a topic in your field is a great content marketing strategy. People are curious and want to learn, without being overwhelmed with loads of information. So, consider which topics your targets may be interested in and give them short informative videos or even how-to videos that they will enjoy. It may overtly involve the use of your product, or your product may simply feature briefly in the video. All that matters is that brand awareness is realized.
How To Create Video Marketing Content For Your Brand On Any Budget
Think About Your Goals and How to Achieve ThemThe first thing you need to think about is the goal you would like to achieve with your video marketing strategy. Our suggestion is to avoid trivial objectives such as “to grow sales” because that’s not the real purpose of video marketing. On the contrary, you should make use of video content to educate the audience and keep them informed about the latest industry trends, news, and events. Jake Gardner, a digital marketer at the essay help agency called Assignment Man, says you should publish quality and entertaining videos to drive user engagement: “It will help you to build trust and professional authority, which is the best way to win over your prospects and gradually turn them into full-time customers.”
Think About ProductionThe next question is very important: Who is going to plan and produce your videos? Generally speaking, there are two options to consider here:
• Hiring a video production agency
• Doing it single-handedlyThe first solution guarantees the quality, but it usually costs a lot of money. Since you are trying to minimize investments, we guess you’d rather skip this one and choose the alternative. Creating videos on your own will definitely help you to reduce the video marketing budget.Make sure to research the expectations of the target audience, use the right explainer video production tool and write the corresponding scripts to make your videos look professional. This is where you have to prove creativity and show what makes your business so special and different than other brands in the same niche.
Add Live Videos to the StrategyDo you know that 63% of people aged 18-34 watch live streaming content regularly? It’s a very important segment of video marketing due to several factors:
• Live streaming boost engagement. Users love to ask questions in comments and wait for your answers.
• Live streaming increases watch times. Users don’t know what happens next and they are ready to spend more time watching live content.
• Live streaming is free of charge. A high-level smartphone is all it takes to publish live videos, so you don’t have to spend thousands on actors or production.
Make a YouTube ChannelYou probably know that YouTube dominates video marketing and represents the second-largest search engine globally. Given the fact that you can create a YouTube account for free, you absolutely must seize the opportunity to promote the business on this platform.YouTube gives you the chance to keep all videos in one place, categorize clips by topics, and help users to find the content they need quickly and effortlessly. Besides that, you can use the platform to design a branded channel and make the business more memorable. To do so, you should use well-known brand colors to customize the new YouTube channel. Use the official company logo as a cover photo and add all those other details that will remind the audience that the channel belongs to you.
Publish Content ConsistentlyAnother important advice is to make your video marketing efforts regular and consistent. If you want to keep building relationships with the audience in the long run, be ready to produce fresh content week after week. What makes this tip so important?First of all, it will make your business look professional and trustworthy. According to assignment service experts, marketers don’t have to publish a new video every day, but they should try to follow the same pace and post content once a week or once every 10 or 15 days. Secondly, production consistency will help you to build a feeling of anticipation among target users. Let’s say you are posting a new clip every Friday. In this case, you will make it a habit and the fans will be excited to see fresh content every week.
Promote Your VideosSimply adding new videos to the YouTube channel is not enough to make the content visible and easily discoverable. You have to do a lot more to promote videos across multiple channels. Generally speaking, you should take advantage of the following communication tools:
• Your website
• Social media
• Email newslettersThe three channels we mentioned above should give you more than enough video views, but there is also the option of promoting content through paid advertising. You don’t have to spend a fortune marketing new videos, but an occasional PPC campaign can do a lot for you visibility-wise.
ConclusionVideo content is a powerful marketing tool that can help you to maximize brand visibility, but it can also drain out your budget very quickly. We showed you six ways to prevent it:
• Be clear about the goals and how to achieve them
• Solve the production dilemma
• Add live video to the strategy
• Create a YouTube channel
• Keep it consistent
• Promote videosThere are many more video marketing tips to take into account, but we selected the ones that can give your brand a big boost without spending a whole lot of money on it. Do you know some other way to create videos on a shoestring budget?