Videos In Recruitment: Why What And How

Digitalization has impacted every corner of the globe and uniquely affected various business processes. Digital visuals can be called the most influential invention of the digital world. It is helpful in every activity no matter the purpose; for instance, it can be beneficial for learning, marketing, content creating, and other motives.  The hiring process have lately been exploring the usefulness of videos and implementing them to increase the efficiency of tasks. The primary functions of an HR department can be addressed as recruitment, onboarding, training & development, performance evaluation, and maintaining company relations.

What Are Videos In Recruitment?

Use videos during the hiring process and attract more applicants!

Audiovisuals can be an effective solution for learning, memorizing, and different other activities. Numerous studies of human behavior prove this. Therefore, using videos for the recruitment process can be a creative and efficient solution. Moreover, it helps an organization to set itself apart from others. The minds of millennials and Gen Z are influenced mainly by videos, so the recruiting ads by HR professionals should include videos to attract more candidates. 

In modern-day digital practices, AI video recruitment is preferred over the expensive traditional method. Artificial intelligence adds efficiency to the hiring process. AI can help in shortlisting candidates and finding the best talent among them. Data analytics automates the process of parsing resumes, and it also enables the screening of applicants to get more accurate results in less time. 

But how do videos in the hiring process work? And why is it essential?- These are two crucial questions prevailing in various people’s minds. So we will discuss it here one by one. 

How Do Videos In The Hiring Process Work?

Videos can be helpful in almost every stage of the hiring process. Videos have always been beneficial in showcasing more informative data in less time. Therefore, HR managers should emphasize video recruitment ads, so a brief description of the job profile can be provided in less time. This helps to target a large audience and draw more applicants to choose from. A study revealed that job postings with videos are viewed 12% more than those without video content.

Here are a few ideas on how you can use videos in your HR process.

Even resumes are affected by video trends. Numerous job seekers are now creating video resumes providing all the details effectively with showing their public speaking skills, personalities, and other aptitudes that were only possible to measure in person. It eliminates the traditional paper-based approach to reduce the complexities of document management.  

After receiving applications for job profiles, the recruiter needs to shortlist the best candidates to select from. Video resumes help employers in the screening stage of the process as they give a short but effective reflection of the applicant. Recruiters can determine the proper candidates that should be called up for the interview stage. 

The interview is most likely to get digitized by video conferencing in any organization. In remote work culture, video interviewing is witnessing a significant boom in its implementation. It saves much time in hiring professionals and streamlines the process. A real-time live video conference is set between the candidate and recruiter to execute the conversation in real-time and reduce travel costs. 

After selecting the appropriate candidate for the job title, the onboarding procedure takes place. The video can also simplify the onboarding process by providing employees with essential details about company policies, roles, work, and practical tips. In addition, company culture videos give potential employees a glimpse of the work environment. 

Why Is Video Recruiting Essential?

To stay compliant with the digital world and modern business practices, a company needs to innovate over time. So, it has to implement current video implementation in the hiring process to increase work efficiency and save time. 

Video implementation delivers numerous benefits to an organization. Some essential and notable advantages can be described as follows: 

1. Promotion Of Employer Brand

Videos can tell great stories; they deliver an enhanced image of the company in front of the public. In addition, job posting videos reflect the organization as a great employer. Thus, it creates brand awareness and uniquely promotes the company. 

2. Improvement Of Candidate Experience

Videos are used to deliver personalized communication to every job applicant so they can have a better understanding of the work and company regulations. And After the selection of the candidate, the employer can provide training videos to new employees to make them better understand their role and work. Thus, videos help create a great candidate experience which also promotes the employer’s brand. 

3. Saving Of Money

Job posting videos have a significant number of views, shares, and a higher application rate, so the recruiter does not have to promote the posting advertisement. And video interviews can save a lot of money for a business by eliminating the travel costs and other expenses of face-to-face interviews. 

Use Video and safe time during the hiring process.

4. Saving Of Time

Time consumption in the recruiting process can be called a significant concern of HR professionals. Video shortens the time consumed by the lengthy hiring process so that managers can devote their time to other essential tasks.

5. Getting More Insights Of A Candidate 

AI video recruitment helps the employer to get more data insights into the applicant than in the traditional approach. Data analysis assists the recruiter in making better decisions rather than the CV-based old school method. 

6. Ease Of Comparing Applicants

Videos help the hiring executives compare different applicants to choose the most suitable one. The recruiters cannot have a complete view of the applicant’s skill set by just referring to his resume. The video provides a candidate’s image to the employer, including his personality, speech style, and skills. So, it becomes easy for recruiters to compare multiple candidates. 

Overall, we can say that video recruitment delivers numerous advantages to an organization boosting work efficiency. For example, one can use effective videomakers to create videos for resumes, or a company can use them to make company culture videos. simpleshow is an effective solution for both companies and job seekers to create different videos. 

Wrapping Up

Video recruitment enables various benefits for a company and a candidate both. The applicants can rehearse before reaching the final cut, so they give their best in the interview. Some people may have Glossophobia so that they can feel comfortable with video interviews. 

As mentioned earlier, video recruitment has emerged in modern hiring practices and expanded its scope. According to a study by firefish, recruitment agencies are already reporting 800% more engagement with job ads embedded in a video. So, we can say that video recruitment is the future of HR processes, and it will have more influence on hiring procedures in the upcoming times.  

Author Bio

Ayush Borra is a passionate content writer and an avid reader with expertise in creating various ideas for creative writing. He is passionate about researching and exploring blogs, checking out the latest trends, and replicating his expertise in crafting exclusive content. His approach and readiness towards writing quality content are exceptional.

A new smart illustration style for simpleshow video maker

There is news, the simpleshow video maker now has a new feature!

You’ve probably encountered our so-called “classic” style illustration: Black and white, relatable, and with a clear visual language. Just perfect if you want to convey a message in a simple and engaging way. Now we want to offer you even more possibilities in simpleshow video maker!

We routinely ask our customers what innovations they would like to see. At the top of the list: More options for incorporating their own corporate identity elements. A good corporate identity, or CI for short, is made up of many components that all work together. It describes a comprehensive strategy aimed at breathing life into the company and giving it personality. This also includes explainer videos in corporate colors.

Bring your video to life with COLOR

Now you can also use the Clean style in simpleshow video maker.

STEP ONE was the introduction of backgrounds in simpleshow video maker. Just a few months ago, we launched the background feature – allowing you to add individual backgrounds to your videos. Whether you choose a background that is designed especially for your corporate design or choose a premade template that we created, the extra touch of personalization makes a huge impact. 

Now we are onto STEP TWO! And this innovation is a big one. In addition to the familiar “classic” style, you can now create videos in “clean” style. With more realistic proportions, this style gives your video a modern and clean look. Even better: All illustrations automatically shine in your personalized CI colors! From now on, you can choose the style of your choice after the “write” phase.

“One focus of this year’s roadmap is to add more visual variety and more CI compliance to the simpleshow video maker. We achieve this by using an intelligent illustration style that automatically maps the user’s Corporate Identity colors in each video. The result is an explainer video with a distinctive corporate look at the touch of a button.”

– Katja Mikic, Head of Digital Products

We want to make creating explainer videos as easy as possible. Artificial intelligence plays a major role in this. It not only finds suitable visualizations for your topic but also automatically ensures that the illustrations contain all your corporate colors. It recognizes the illustration type and puts the colors in the right places. It also ensures a balanced color ratio and automatically recognizes which parts should not be colored.

In the settings, you can easily define your company colors. You can define up to three colors and even color the outlines of the illustrations. This gives you all the options you need to customize your video to match your corporate identity. 

Here you can see how to use our new illustration

Do you want to adjust the colors again or maybe use another outline color? No problem. In the “Finalize” phase you still have the option to make changes. 

With the new smart illustration style in simpleshow video maker, customizing your videos is easy. We can’t wait to see what you can do with more options to personalize your videos to fit your corporate identity. Try it out!


Communication Bloopers Businesses Should Learn From

Effective business communication is one of the most important aspects when it comes to running a successful business. Let us be clear about this: More than 80% of employees believe that a lack of communication is responsible for most workplace failures.

Effective business communication is key to your business success.

Whether you own a startup or a large corporation, communication will help you increase employee productivity and, ultimately, enhance your relationship with your customers. In fact, communication skills are arguably one of the most important soft skills an employer and employee should possess.

In this blog post, you will learn about the most common communication mistakes businesses should avoid. From the body language you should use to paying attention to employee and customer feedback, nothing is left out in this article.

 Let us analyze why business communication is the key to your success.

Business Communication: Why is it Important?

In a few words, business communication is the interaction between a company’s management and its employees. Through communication, companies share their goals and identity to help employees be more productive and minimize failure.

But why is this so important for companies? Well, there are many ways effective business communication contributes to a company’s success:

  1. It improves employee engagement and productivity
  2. It improves communication with remote employees
  3. It reduces employee mistakes
  4. It increases employee satisfaction and advocacy
  5. It solves issues like communication silos and email overload

8 Common Business Communication Mistakes 

Now that we have figured out how business communication fosters relationships and employee productivity, it is time to take a look at the most common communication-related mistakes most of us have encountered:

1. Not Understanding the Audience

Understanding your company’s target audience is crucial, as it will help you create clear guidelines and organize comprehensive marketing tactics. This has everything to do with identifying the motives and values of your company’s target audience and sharing them with your employees.

For example, you can access the best software available and create business cards online free

But if you do not understand your company’s target audience, your company will not communicate properly with clients and any marketing tool you use won’t be as effective.

2. Not Offering a Clear Message 

Keep it simple and clear!

This is a common result of the previous communication blooper. If you do not understand the needs and values of your target audience, you will not be able to communicate clearly with your prospective customers.

How can your employees avoid communication errors if they do not fully understand your brand’s goals and identity? You can deliver a clear message and verify that your employees have interpreted it correctly to avoid this.

3. Not Listening to Employee and Client Feedback

Unfortunately, this is a very common communication mistake in most industries. It is critical for leaders to listen to the constructive feedback their company receives from employees and customers.

By being a good listener, you will improve corporate communications and move one step closer to your company’s success.

4. Reacting Instead of Acting

Listening to feedback is one thing. But responding to it is the hardest part of your job. As with most people, it’s understandable to get angry or frustrated throughout the day.

But reacting badly will not solve the problem, it will only make things worse. This is why you should always calm down before communicating with your co-workers and carrying out a plan to solve a problem.

5. Not Minding Body Language

The importance of body language should not be underestimated. If you do not pay attention to it, there’s a good chance you’ll send the wrong messages when communicating with your employees or customers.

To avoid this, work on your posture, focus on eye contact, and facial expressions. This will help your conversation partner better understand the message you are trying to convey.

6. Overloading Employees with Information

Don't provide too much information, so you don't confuse people.

Overloading employees with complex information is another common administrative mistake. All you need to do to avoid overwhelming your staff is to identify the essential information you need to communicate and focus on that.

Focusing on the essential information serves a dual purpose: it helps your employees understand what they need, while also saving your valuable time. Another way to accomplish this is to send the information (via email, for example) only to the employees who need it.

7. Using Outdated Technology

If you try all of the above but still can not improve your business communication, you may be using outdated technology. Technology allows you to communicate faster and more efficiently with your employees.
But how can you do that? You can abandon paper-based communication channels (e.g. newsletters) and use online collaboration platforms and visual elements like explainer videos and infographics instead.

8. Not Being There for the Employees

Last but not least, always be around to fix any errors that occur and monitor sudden changes. If you are invisible as a leader, you cannot expect your employees to solve everything on your behalf.

Important news should also always be shared by you. This way you avoid disinformation and minimize related misunderstandings and mistakes by your employees.

Wrap Up 

With these tips, you will succeed!

Although the communication breakdowns mentioned above are the most common, the list could go on endlessly. To improve your business communication, you should also be honest with your employees, even when you have bad news.

Being consistent can also improve your workplace relationships. We know that the role of a leader can be challenging and tiring. But if you prioritize business communication, you’ll improve your team’s (and your own) productivity and morale.

Nancy Young is an expert at her field.

Author bio:
Nancy Young is a copywriter with over 8 years of experience. She believes in power of words to motivate and inspire. Nancy writes about web design, marketing, and business. She is a VistaCreate contributor.

How to Create an Engaging Company Culture Video

As important as building a positive work culture is for an organization, it’s now also one of the first few things job seekers consider before deciding who to work for. In fact, in a survey by TalentBoard, 35% of job seekers said company culture is the most valuable marketing content for them. Meanwhile, more than 20% said they look for information on company values, answers to “why” people want to work there, and employee testimonials.
While this can be quite a handful, the best way to cover all this information and promote the workplace culture you worked so hard to build is by making a company culture video

These videos give potential recruits and customers a glimpse of what it’s like to be a part of your organization. They don’t only show the work you do and the products/services you offer, but also the people who make it all happen. 
Here’s a great example of a corporate culture video by Salesforce—it includes powerful music, snippets from events, employee interviews, and highlights the values the company stands for.


To help you create an impactful video like this, we’ve compiled some tips and tricks you should keep in mind when making a company culture video. Let’s dive in!

5 tips for making an engaging company culture video + examples 

Highlighting your brand’s story and personality, corporate culture videos are a great way to attract like-minded people to work with you.

While all the tips for making a killer video apply to them as well, here are some crucial things company culture videos demand of you: 

1. Know your goals behind making the video

The first step in creating a successful culture video is to know your objective and who you’re trying to reach through it. This will determine the message you convey in your video and where you distribute it.

Company culture is a major factor influencing employees. That's why an Engaging company culture video is very important!

Now, your purpose can be to paint your company in a positive light and encourage suitable people to apply—much like an employer branding video. For this, you can focus on employee testimonials, why people love working at your company, the benefits it offers, etc. 

Your website (particularly the “About Us” and “Careers” page) and platforms like LinkedIn are great places for such videos.

Or, your goal can be to give your customers a deeper look into your brand—to help strengthen relations with them and build loyalty. Sharing your video on social media or your marketing emails can be helpful here. 

You can even make such videos for internal communications—to help new employees get to know your team, work style, what your average workday looks like, or make announcements.

Consider this video by Atoms, for instance, where they’re telling viewers the story behind their product, values and mission as a company—perfect for recruitment purposes and building client relationships.


2. Showcase your company’s personality 

The idea behind a culture video is to portray who you are as a company authentically. Pretend to be something you’re not, and you’ll risk attracting the wrong candidates or losing people’s faith in your organization. 

So, before you start planning and shooting the video, brainstorm your company’s core tenets and values that you’d like to highlight in the video. 

Some questions you can think about are:

• What are your vision and goals?
• Why do you do what you do?
• Why would people want to work with you?
• What are your values?
• What makes your company unique?

Next, think of how you can convey these themes and topics in a story. Telling a story through your culture video will help communicate what your company stands for while keeping viewers hooked and building stronger connections with them. 

Cirrus Logic did an excellent job at this. Without saying a word, they conveyed their company’s story and values—all creatively and engagingly.


3. Choose the right format for your video

A company culture video can take various forms, like:

• Employee interviews
• A documentary-style video
• “Day in the life” videos
• Behind-the-scenes
• A tour of the space
• A look at your company’s social work
• “Why do you love your company” style videos and more.

What’s important is to choose a format that best suits your goals, audience, and the message you want to communicate. 

Consider this documentary-style video by Zendesk. Made to attract candidates, it includes shots of the offices, employees working—and even the volunteer work they do, and a voiceover narrating the brand’s story. 


You can even play around with formats—like mixing to-the-camera employee chats with snapshots of your workplace to make your video more exciting and engaging.

4. Pen down a script

Culture videos are supposed to give an authentic look at your company, but even so, you should put together a basic script before you start shooting. This will help you understand how to proceed, what to cover, and the shots you need to take. 

As with any piece of content, incorporating stories and strong imagery can help make your video memorable. 

And remember, for an interview or behind-the-scenes video, it’s best to use the script only as a loose outline and encourage employees to express themselves freely. 

Hubspot’s culture video is an excellent example of this. Its introduction was planned, but the employee testimonials feel raw and authentic.


5. Feature your employees in the video, not actors

Culture videos are a way to humanize your company and break the barriers between you and your audience. And your employees, who know and understand your company’s ins and outs, can best help you achieve this. 

So, instead of hiring actors, look within your company—approach employees from different departments and ask them if they want to participate in the video. 

Having actual employees share their journeys and why they love working with you will make your video more engaging and effective. Besides, getting employees involved in an exciting exercise like this can also boost their morale and loyalty towards the company. 

Dell’s video does a tremendous job at this—it has actual employees sharing personal stories, which helps build deeper connections with viewers.  


And well, if you can’t feature your employees, then getting muppets in your company culture video as Dropbox did is also a great idea!


Create your own company culture video

Your website can highlight your company values, culture, and employee testimonials, but company culture videos can bring them to life and show that you practice what you preach. 

The best part is, making such videos isn’t a hassle. Just keep the tips discussed above in mind and use a video maker like simpleshow, and you’ll make a solid corporate culture video for yourself.

And remember, the mantra for an amazing company culture video is—keep it fun, authentic, and let your unique personality shine through!

Authors Bio:

Alex Garcia is a content editor and writer at Writers Per Hour. She enjoys writing (and reading) about small business marketing, entrepreneurship, and design. When she’s not writing, she’s probably learning a new skill.

The Influence of AI Video Recruitment on the Future of HR

Now that computers can do many of the tasks humans do, it makes sense that technology is being used in an industry that is heavily biased and tedious. To make HR departments more efficient, AI takes away bias and ambiguity and replaces them with consistency, data, and useful metrics. In this article we will discuss different aspects of AI recruitment, especially AI Video Recruitment.

AI Adds Efficiency to HR Departments

Thanks to the latest technology advances, artificial intelligence is moving into many industries, so it was only a matter of time before it invaded human resources. With AI-based interviews Adding to the efficiency, HR departments are now using video for interviews to save on travel expenses and scheduling. Combining AI and video creates even more efficiency, and HR departments are in the early stages of combining these two high-tech tools. 

As more HR departments turn their gaze towards streamlining and building culture in remote teams, recruiters are starting to realize that the teams can profit from  AI video recruitment. For example, recruiters can focus on the human elements in video interviews, while AI focuses on body language, emotions, and candidate eye movement. 

AI video recruiting increases the efficiency of the recruitment process

During traditional video interviews, the interviewer has to focus on the questions, the answers, and everything else. Tracking body language, eye movement, and emotions are just more things recruiters need to worry about and don’t have the personal bandwidth to monitor. AI gives recruiters more tools so they can make better choices about candidates. 

This new technology transforms text into an animated video with only one click in just a few seconds. 

HR specialists can use explainer videos to communicate what they are looking for in candidates, plus the value they’ll bring to the organization or the benefits they will enjoy as part of the team.

This new type of recruitment can also be used for the onboarding process and AI-inspired training methods for new employees. simpleshow video maker, for example, can be used for employee training videos, demonstration of new software, ongoing career development, improvement of customer service and other business skills, and the introduction of new services or products.

AI Speeds Up the Hiring Process

AI uses a scoring system to grade candidates based on their performance. HR departments can develop scoring tools that help them attract, onboard, and retain the highest quality candidates. Everyone benefits when HR departments rely on data rather than human bias when making recruitment decisions. 

During the hiring process, recruiters often get bogged down with choosing candidates to interview from a massive applicant pool. AI can help recruiters sift through the talent pool. Then, by using AI video recruitment tools, HR departments can interview more candidates, process the results quickly, and find highly qualified candidates quicker

Opening the Talent Pool with Remote Hiring

AI can also help recruiters with hiring from remote locations. Recruiters can assess interview results from anywhere in the world and offer positions to candidates regardless of their time zones. 

AI video recruitment also offers valuable input in remote recruitment

AI interviews help companies save money, while simultaneously expanding their candidate pools. With AI-based interviews, companies do not have to worry about no-show candidates and biases, making hiring more efficient and less expensive. 

Travel expenses could also be cut short with the help of AI. 

With AI interview platforms, the actual interview looks like it is between two real humans. As the interview moves on, the AI platform can adjust the questions, flow, and format. It can immediately analyze the response and relevance of each question. By the end of the interview, the virtual platform can create detailed analytics to improve hiring choices. 

Every industry can use AI video recruitment, as AI can be customized to look for industry-focused traits. When AI is used to recruit sales associates, it can look for keywords related to the industry or sales techniques. It can also look for facial expressions and test for knowledge about sales skills. 

The beauty of AI video recruitment is that it can be done anywhere, at any time. AI interview platforms can conduct hundreds or thousands of interviews simultaneously without adding to the payroll costs. 

AI Makes Recruiting and HR More Efficient

Rather than worrying about interviewing and digging through candidate resumes, recruiters can work on the onboarding experience and marketing campaigns to attract the top candidates. Employees have several benefits to leverage through the success of the onboarding programs. A good onboarding program can speak volumes about your company culture and practices. 

HR employees and company leaders can decide how they want to use the metrics and data collected from AI interviews. They can use simpleshow explainer videos to teach their departments how to use these metrics

When the data is used efficiently, candidates that meet specific requirements can be chosen to increase retention and reduce onboarding and training expenses. As soon as HR and Management agree on metrics and data, they can reduce HR expenses.

Changing HR Departments

Human resources departments are about finding humans to serve as resources for companies. If a human resources department stops being reliant on humans, is it still doing the same work? AI video recruitment is changing the way HR departments find candidates to fill empty positions. When businesses turn to new technology, they have new challenges. 

Ai Video recruitment offers the possibility to carry out important restructurings

AI video recruitment creates concerns about online security. It also opens up concerns about the cost of technology and keeping up with AI needs. Another issue with AI is the notion that technology will completely replace people. Before AI becomes ubiquitous in HR departments, those concerns need to be addressed. 

Human resources departments need to remember that people are needed for innovative tasks that computers cannot do. Employees need to develop projects that keep their involvement in their departments and companies necessary and relevant. AI allows people to be more innovative because the technology takes over tedious administrative tasks. 

Rather than focusing on recruitment, HR departments can work on mentoring and supporting new employees to reduce retention. Onboarding tasks can be managed through employee training videos.  They can also work on ways to make AI interviewing more efficient by helping tech departments improve their offerings. 

Of course, some HR departments will never add AI to their hiring processes. They will continue to use the old methods of collecting resumes and cover letters and conducting interviews in person. Those businesses will most likely lose out on finding top candidates because the more efficient businesses that use AI will have more access to them.

Impact of AI on Hiring

AI is making the recruiting, interviewing, and hiring process more efficient. It is adding consistency and quality to the process, as one platform conducts all of the interviews.

Before using AI, HR departments had different employees conducting interviews for the same positions. Their opinions varied and were often biased by educational and employment experiences.

AI interviews remove the challenges of coordinating schedules around time zones, work hours, and biases. It can quickly evaluate candidates based on their responses, body language, and other key metrics that people cannot detect in every situation, simply because of bias or focus.

The most impactful influence of AI on human resources is the increased efficiency within the department.

Rather than waiting to create a shortlist of candidates to interview, HR departments can interview candidates first, then create their shortlists of candidates, changing the way hiring works. Interviews are the best tools for finding quality candidates and with AI, that part of recruitment speeds up exponentially.

Wrap Up AI Video Recruitment

To sum it up: AI video recruiting is the future

AI is changing the way that industries are getting work done. The technology is streamlining tedious and repetitive tasks to improve the bottom line. It was only time before the technology invaded the HR department, thus transforming the way companies hire new employees. 

Rather than fighting the technology, companies should investigate how it can help them build up their recruitment and enhance their ranks. They can use simpleshow video maker to improve their recruitment, employee training, and overall engagement.

Author Bio

Romy Catauta works in the marketing field and is passionate about writing on web design, business, interior design and psychology.

Corporate Identity – The individual personality of your company

Why is a Corporate Identity so important? Every day we are inundated with information and images, and in a few seconds we evaluate whether we like them or not. Imagine, you are standing at a market and all around you people are shouting, trying to convince you (very loudly!) of their products. Sensory overload quickly sets in. Which product do you choose? The choice of suppliers and products is simply too much!

Therefore, it is more and more important that your company stands out and, above all, is perceived positively. Because, that has a significant impact on the decision to buy. Do you visit a particular market vendor because they’re the loudest or because you like the look and feel of their company and their products?

Corporate identity gives your company a personality

A good corporate identity (CI) consists of many components that all interlock.A good corporate identity, or CI, consists of many components, all of which are interrelated. Basically, it describes a comprehensive strategy aimed at bringing life into your company and giving it personality. This is how you set yourself apart from the competition and create a brand that is distinctive and memorable. In doing so, always ask yourself, “How do I want to be perceived as a company and what do I want to embody?”

An important element for external impact is corporate design (CD). This refers to the visual identity, i.e. the uniform appearance of your company. A good corporate design runs through all areas of the company – from the logo and work clothing to your online presence. What are your corporate colors and what do they express? What do you want to say with your logo? What effect do the font and images on your website have on users?

A coherent corporate design plays a particularly important role in corporate communications. That’s why simpleshow video maker now offers you the opportunity to create explainer videos that fit perfectly into your corporate design.

Individual explainer videos that match your corporate identity

With the new features in simpleshow video maker, you can make your explainer videos even more individual! In the settings, you can now upload your own background image. This gives you absolute freedom over the look and feel and the placement of your logo, for example. Or you can choose one of the finished templates that give your video a professional look. Do you prefer a monochrome look? No problem! Just set the color that matches your corporate design, or that best suits your message.

With the new feature, you can ensure that every explainer video in the future corresponds exactly to your corporate design.

If you’re working with multiple team members in your account, simply set a default background in the settings. This will ensure that every explainer video in the future will match your corporate design exactly.

See exactly how it works in this video and get started with video maker.


Language diversity and corporate multilingualism – a global challenge

Between 6500 and 7000 languages are currently being spoken on earth. Even though language diversity is on the decline due to the extinction of individual languages, the challenge of mutual understanding is growing. After all, the corporate world is becoming international, and the globalization process is advancing with incredible speed. That’s why we need innovative communication solutions so that we can properly address the challenge of internationalization. Although English is the established corporate language there are markets where sufficient English skills are lacking. 

Adjustment is the be-all and end-all

How do we adapt so that we meet the requirements of a globalized society? Many successful international companies have developed solutions that help us understand foreign languages. The classic examples are translation tools such as Google Translate and Deepl. Many other business applications exist in this context and allow for communication in various languages. This enables users to work in their native language, which in turn positively affects the quality of their output. 

Artificial intelligence is also becoming increasingly smart

This trend is also visible in the technology sector. Software products are being further developed to enable greater language diversity. How is this happening? With the help of artificial intelligence. Technological advancement has now made it possible to offer simpleshow video maker in more than 20 languages! 

Software products are being further developed to enable greater language diversity. Technological advancement has now made it possible to offer simpleshow video maker in 20 new languages

How do our users benefit from this feature? 

You can now create explainer videos in Spanish, Italian, or Chinese, for example, and guess what – it’s as easy as ever! This will benefit not only native speakers but also companies that serve numerous markets or employ an international team. This will make communication in their native language easier than ever before. Voiceovers are also available in a wide range of new languages to round off the experience. 

Here is an overview of all of the languages that simpleshow video maker now speaks

Here is an overview of all the languages that simpleshow video maker now speaks: 

Our Customer Success Manager Cecilia shows in this tutorial video, how to use the new Smart Language Feature. Just click below to start watching it:


Company Culture Video: How to Show Potential Employees Your Work Environment

If a picture can paint a thousand words, then the videos speak volumes. If you take into consideration the recruitment procedure, all the top talent wishes to know more about your company apart from what is listed in the job postings. Instead of offering a snapshot to the prospects, you can show them a company culture video. It will immerse the prospective new hire into the why who, and how of your company. There are certain steps involved in developing your videos for recruitment marketing.

Plan the company culture video

Planning is an essential tool for creating an effective company culture video.

Business is never inanimate. It is always about people working together to achieve long-term goals and vision. Company culture videos provide the job seekers with a real peek into the company including the work you are doing. If you can provide prospective candidates with a first-hand picture of organizational culture they will easily see if they are a fit. One of the biggest hurdles faced by recruitment people is the candidate may or may not find a future with the company. Company culture videos provide a vision to the job seeker about their careers in the company.

Before assigning dressing rooms with the right stars on the doors, first, decide what type of company culture video you are going to make. There are several formats available and you can develop some of your own. Some organizations will opt for employee testimonials while others will concentrate on company benefits. You need to ask these queries:

• Who is the audience?
• What format will you use?
• What is it you are going to highlight?
• What is unique about your organization?
• What best shows what you are

Producing the company culture video

One of the top considerations while producing the video is its length. If the length is too short you may not be able to get the message across. If it is too long the viewers are likely to drop off. Create videos that will touch all the messages you are looking to impart without getting too long. For getting started develop a basic storyboard and filming outline. After you have decided what you are looking to show, select the locations and time. Plan to make sure that there are the least disruptions.

It takes a few steps to create a good company culture video.

There are many other things to consider such as the equipment you will use like cameras, sound, and lights. If you are a blue-chip company, you do not want your videos to appear like high-school projects. A trial run by using a smartphone can be of immense help while working with a basic storyboard and can inform you about what to avoid. You will want the workplace to look at its best on the day of filming. The cleaning staff can make the place look new and sparkling the night before. After you take care of these steps, you can then move to the more creative part and think of ways on how to best present your video. 
You can either go the traditional way or use professional explainer video tools to elaborate the video maker process simple and engagingly. This way you get help to create your explainer videos and you can use your company pictures and turn them into compelling and epic videos that get your messages across in an engaging way. Do not try to oversell. 

You can also use the services of global PEOs (Professional Employer Organizations) during the recruitment process to make things easier for you. You can choose the right one for you depending on the country that you are located in, for instance, a Germany PEO, Spain PEO, Canada PEO, and so on. These companies can assist you with a variety of things, including developing your company’s international expansion strategy.

Input from employees

Almost all the company culture videos need to include input from company employees. It doesn’t matter whether they are telling their viewers about their journey through the organization or if they are describing the work they are doing in the company or their mission, people are always at the heart of any culture. Keep in mind that you are going to need volunteers that are interested in telling their story. Ask them to tell their story not your version of it. All scripted testimonials appear to be contrived. All uninterested employees can leave the viewers feeling flat. You must opt for enthusiasm and a genuine point of view or voice. A bit of humor can also go a long way.

It is beneficial to get input from your employees for your company culture video


Apart from displaying why many people love working for your organization these culture videos provide the candidates with an insight into the vision and mission of a company. It also tells them about what it values most and the work environment it develops for meeting the expectations and goals. Developing a company culture video and showing it on social media and on the organization’s website imparts a commitment to the staff. It doesn’t matter whether you are working within the company or with pros these videos are a smart method for displaying your culture to the candidates.

Ken Rogers is an HR Generalist whose main job is to oversee all human resources duties, from company policies to employee relations. He has proven success in creating cultures of collaboration and implementing change to achieve workforce excellence. Effectively balancing big picture thinking and strategic planning with hands-on execution has allowed Ken to combine decisiveness, strong business acumen, and formal education to achieve objectives both professionally and personally.

How you and your team can communicate more effectively with Microsoft Teams and simpleshow video maker

Digitalisation has long affected the explainer video market. DIY solutions for independent creation of short and easy-to-understand videos are becoming increasingly popular. With the integration of simpleshow video maker into the Microsoft Teams environment, simpleshow satisfies the needs of many users and takes the next logical step towards the New Work models.

Not that long ago, a friend of mine who also happens to be a sales manager at a large German car manufacturing company complained: “Long text segments, bullet points, and a picture or an infographic here and there – is there anything more boring than a PowerPoint presentation?” Sadly, that is the truth: Many companies still choose dry screen presentations when trying to convey complex information. 

Presenting shouldn’t be boring!

The persuasive power of storytelling is already well known to a large part of the population. In the USA, there’s practically no way of getting around it when talking about business communication. And since entrepreneurial giant Jeff Bezos replaced all slide presentations with narrative memos, US companies have become aware of the potential of stories in a business context. 

Anyone can learn storytelling – we promise! 

Unfortunately, not all skilled team leaders, project managers, or marketing experts also happen to be good storytellers. But there is a great solution to this problem that’s already improving communication in numerous companies:

mysimpleshow video maker supports its users by providing them with predefined story templates so that they can simply develop stories on their own. These serve as the basis for short, animated videos. But it gets even better!

Animation, illustration, and video editing are not within the realm of your expertise? That’s not a reason to panic! Because the video maker takes over these tasks for you. A sophisticated AI automatically recognizes the relevant keywords of your story, finds the appropriate visualisation – including a meaningful arrangement of the illustrations – and animates them. 

Subsequently, the tool also suggests appropriate background music and narrates the text of your story. Easy, right? All of this can happen only in a matter of a few minutes and at the push of a button. The only question left – how do you get there?  

Here is how you can get access to simpleshow video maker in Microsoft Teams. 

The access to more efficient communication may be already in your possession! 

As part of the Office365 package, the collaboration software “Microsoft Teams” is essential to the communication processes within many companies. Large corporations especially value the smooth collaboration enabled by the platform. Our experience with this target group confirms this trend: today 90% of our digital customer meetings take place in Microsoft Teams. So our next step became clear:

Our developers knuckled down and made the integration of mysimpleshow video maker into the environment of Microsoft Teams possible. Karsten Böhrs, CEO at simpleshow, comments: “Many of our customers, especially in the major corporate segment, work with the platform provided by Microsoft. We have accelerated the integration of our SaaS solution into Microsoft Teams to make it even easier to create and use great videos without having to leave this environment”.

Fast, transparent, and above all: simple! 

Now you and your colleagues can easily create, comment, and edit explainer videos together within the familiar Microsoft Team interface. Whether using the web environment of Teams or the desktop app, mysimpleshow video maker functions are only a click away.

Instead of engaging an entire production team of copywriters, illustrators, motion designers, narrators, and sound designers, you can easily create great videos yourself. You will experience it yourself: explainer videos are not only fun to watch! The video maker makes it easy for you to be proud of your results. You would like to show the video you created to your team? The video maker app also allows you to upload and share your videos easily – all of these features are integrated into the Microsoft Teams interface. 

All you have to do is add the mysimpleshow video maker app to Microsoft Teams and register for free (if you haven’t already done so). License owners can also benefit from other useful features. For example, the possibility of collaboration, support, and style adaption to their own corporate design. 

As always, the English and German versions of the video maker are available in Microsoft Teams. All users can also benefit from a special treat that makes working with simpleshow video maker even easier:

One log-in for all

What’s already available for Facebook and Google is now also possible for Microsoft Teams. If you already have an account there, you can easily log into mysimpleshow video maker – the single sign-on makes it possible! This way we stay true to our goal of maximum simplification – so that you can create simpleshow videos even faster.

Brief summary: 

The simpleshow video maker app is now available in Microsoft Teams. It allows its users to create, edit, upload, and share explainer videos – directly using the Microsoft Teams interface. This makes collaboration easier than ever! Do you have any questions? Check out our User Guide for the app.

Communicate more efficiently with Microsoft Teams and mysimpleshow video maker

Microsoft Teams enables the joint creation of animated videos with the simpleshow video maker

What IT managers around the world have been dealing with for many years and has turned out to be a tough process for numerous companies has been massively accelerated by a diminutive virus in a very short time: The digitalisation of global corporations. Platforms for digital collaboration are on the rise, which in turn gives SaaS solution providers the opportunity to adjust their products. The Berlin-based tech company simpleshow has also responded to this trend and now offers its simpleshow video maker in the Microsoft Teams environment. 

A crisis brings about new opportunities. This is particularly true for 2020 – Corona has shaped this year more than any other event. When a large proportion of people working in offices had to relocate their working spaces within their own four walls, the eyes of the providers of digital tools for collaboration lit up. Despite the warnings of data protection advocates, Zoom, for example, recorded a 355 percent increase in sales in the second quarter of 2020. The American company’s quarterly profit rose to 186 million US dollars – 181.5 million more than in the previous year. Do you find that impressive? It goes even further: 

Microsoft also announced impressive numbers regarding its collaboration platform Microsoft Teams, which was released in 2017: The Redmond software giant reported an increase in user numbers from 20 million to a massive 115 million daily users!  

 Digitalization further accelerated

Following the market logic, many enterprises also wanted to contribute to creating or establishing solutions that would make working from home easier. That can sometimes bear amazing fruits. 

In April, for example, the food box supplier HelloFresh reported an increase in sales of around 265 million euros. The company thus achieved a market capitalisation of a whopping 5 billion euros. This meant that it was worth around one billion more than the long-standing, German proven quality powerhouse Lufthansa. 

The tech industry benefits in particular 

Smaller tech companies were able to use the months marked by Corona for a positive course of development. For example, the remote servicing and video conferencing software TeamViewer increased its purchases during the Corona crisis – by a full 60 percent. The cloud-based platform simpleshow, which offers digital products and services revolving around the medium of explainer videos, also experienced an increase in user numbers. The company wants to use this momentum to support home office workers in their use of media as a form of digital communication. And it is relying on the support of one of the biggest players. 

Microsoft chose to rely on simpleshow video maker coming from the market leader for explainer videos 

Anyone who has ever faced the challenge of having to convey complex information in an easily understandable and appealing way has certainly come across the name simpleshow. 

Create unlimited videos with simpleshow video maker

Hatched up in 2008 as a small three-person start-up in Stuttgart, the company name has long since established itself as a synonym for simple and short explainer videos. For the past few years, the explainer expert has been transforming into a tech company. The core of its offer is the online tool “simpleshow video maker”. Users can independently create professional-looking explainer videos in simpleshow style. 

Large corporations place emphasis on reliability

A big part of simpleshow’s revenue comes from large corporations, according to the company’s own data. Handelsblatt recently reported similar figures regarding Microsoft Team’s usage. Large enterprises rely on the digital collaboration software offered by Microsoft. No wonder, since Microsoft Teams as part of the Office365 package is essential to many companies. 

Considering this overlap of users, it is only logical that Microsoft would include the simpleshow video maker app in its Microsoft App Source. The US giant thus enables its users to easily create animated explainer videos while using Microsoft Teams. 

Can an AI create professional-level explainer videos? 

Microsoft Teams has offered some apps for video creation in the past. So what makes the simpleshow video maker so interesting? The answer: artificial intelligence. 

The only thing that users have to do is write the explainer video script using predefined templates. And then the magic happens: a combination of different AI technologies captures human speech. The AI automatically recognizes the keywords in a sentence and ranks them according to relevance. This would have been unthinkable just a few years ago.

Create your explainer video in 4 easy steps with our simpleshow video maker

The simpleshow video maker surprises with a wide range of functions

The explainer engine of mysimpleshow video maker recommends you which keywords you should visualise so that your message is clearly communicated. To complete this step, the explainer engine accesses several comprehensive knowledge databases at the same time and an integrated machine learning function. The outcome: A well-adjusted visualisation of the user text, arranged according to context. And all this in a matter of seconds and at the push of a button. 

Share your video with your team using the functionalities of the simpleshow video maker

The fact that the sound, editing, and animation of the self-produced explainer video is also handled by the simpleshow video maker quickly fades into the background in the face of the impressively coherent visualisations. 

The creation of videos takes between 10 and 45 minutes, depending on the size of the script. Fortunately, the SaaS solution has eliminated irritating interfaces urging the user to edit the video themselves. At this point, all (future) Microsoft Team users would be concerned with one question in particular: 

How do I get access to simpleshow video maker in Microsoft Teams? 

Simply by searching under “Apps” – in the web environment as well as in the desktop app. You can simply use your Microsoft account and log in to the video maker app via single-sign-on. Our user guide provides you with further insights.

User Guide - simpleshow video maker

The video maker app also allows you to work on your videos with your colleagues and to update and share these simply. The app is available in German as well as in English but you can always choose a different language for every new project. The AI uses this as the basis for keyword selection and suggestions of illustrations from the video maker’s large database. 

The possibilities for joint video creation are really promising

Many of the simpleshow video maker users already use Microsoft Teams. In this respect, the integration of the app into the Microsoft environment should make the work of the majority of simpleshow’s existing customers much easier. 

The app is also recommendable for curious prospects and future users. The video maker promises a fantastic alternative to boring slideshow presentations – videos created with little effort. If the change to storytelling-based corporate communications, shaped by pioneer Jeff Bezos, continues, simpleshow and its online tool will probably enjoy many more successful years.