How to Create an Engaging Company Culture Video

As important as building a positive work culture is for an organization, it’s now also one of the first few things job seekers consider before deciding who to work for.
In fact, in a survey by TalentBoard, 35% of job seekers said company culture is the most valuable marketing content for them. Meanwhile, more than 20% said they look for information on company values, answers to “why” people want to work there, and employee testimonials.
While this can be quite a handful, the best way to cover all this information and promote the workplace culture you worked so hard to build is by making a company culture video
These videos give potential recruits and customers a glimpse of what it’s like to be a part of your organization. They don’t only show the work you do and the products/services you offer, but also the people who make it all happen. 
Here’s a great example of a corporate culture video by Salesforce—it includes powerful music, snippets from events, employee interviews, and highlights the values the company stands for.


To help you create an impactful video like this, we’ve compiled some tips and tricks you should keep in mind when making a company culture video. Let’s dive in!

5 tips for making an engaging company culture video + examples 

Highlighting your brand’s story and personality, corporate culture videos are a great way to attract like-minded people to work with you.

While all the tips for making a killer video apply to them as well, here are some crucial things company culture videos demand of you: 

1. Know your goals behind making the video

The first step in creating a successful culture video is to know your objective and who you’re trying to reach through it. This will determine the message you convey in your video and where you distribute it.

Company culture is a major factor influencing employees. That's why an Engaging company culture video is very important!

Now, your purpose can be to paint your company in a positive light and encourage suitable people to apply—much like an employer branding video. For this, you can focus on employee testimonials, why people love working at your company, the benefits it offers, etc. 

Your website (particularly the “About Us” and “Careers” page) and platforms like LinkedIn are great places for such videos.

Or, your goal can be to give your customers a deeper look into your brand—to help strengthen relations with them and build loyalty. Sharing your video on social media or your marketing emails can be helpful here. 

You can even make such videos for internal communications—to help new employees get to know your team, work style, what your average workday looks like, or make announcements.

Consider this video by Atoms, for instance, where they’re telling viewers the story behind their product, values and mission as a company—perfect for recruitment purposes and building client relationships.


2. Showcase your company’s personality 

The idea behind a culture video is to portray who you are as a company authentically. Pretend to be something you’re not, and you’ll risk attracting the wrong candidates or losing people’s faith in your organization. 

So, before you start planning and shooting the video, brainstorm your company’s core tenets and values that you’d like to highlight in the video. 

Some questions you can think about are:

• What are your vision and goals?
• Why do you do what you do?
• Why would people want to work with you?
• What are your values?
• What makes your company unique?

Next, think of how you can convey these themes and topics in a story. Telling a story through your culture video will help communicate what your company stands for while keeping viewers hooked and building stronger connections with them. 

Cirrus Logic did an excellent job at this. Without saying a word, they conveyed their company’s story and values—all creatively and engagingly.


3. Choose the right format for your video

A company culture video can take various forms, like:

• Employee interviews
• A documentary-style video
• “Day in the life” videos
• Behind-the-scenes
• A tour of the space
• A look at your company’s social work
• “Why do you love your company” style videos and more.

What’s important is to choose a format that best suits your goals, audience, and the message you want to communicate. 

Consider this documentary-style video by Zendesk. Made to attract candidates, it includes shots of the offices, employees working—and even the volunteer work they do, and a voiceover narrating the brand’s story. 


You can even play around with formats—like mixing to-the-camera employee chats with snapshots of your workplace to make your video more exciting and engaging.

4. Pen down a script

Culture videos are supposed to give an authentic look at your company, but even so, you should put together a basic script before you start shooting. This will help you understand how to proceed, what to cover, and the shots you need to take. 

As with any piece of content, incorporating stories and strong imagery can help make your video memorable. 

And remember, for an interview or behind-the-scenes video, it’s best to use the script only as a loose outline and encourage employees to express themselves freely. 

Hubspot’s culture video is an excellent example of this. Its introduction was planned, but the employee testimonials feel raw and authentic.


5. Feature your employees in the video, not actors

Culture videos are a way to humanize your company and break the barriers between you and your audience. And your employees, who know and understand your company’s ins and outs, can best help you achieve this. 

So, instead of hiring actors, look within your company—approach employees from different departments and ask them if they want to participate in the video. 

Having actual employees share their journeys and why they love working with you will make your video more engaging and effective. Besides, getting employees involved in an exciting exercise like this can also boost their morale and loyalty towards the company. 

Dell’s video does a tremendous job at this—it has actual employees sharing personal stories, which helps build deeper connections with viewers.  


And well, if you can’t feature your employees, then getting muppets in your company culture video as Dropbox did is also a great idea!


Create your own company culture video

Your website can highlight your company values, culture, and employee testimonials, but company culture videos can bring them to life and show that you practice what you preach. 

The best part is, making such videos isn’t a hassle. Just keep the tips discussed above in mind and use a video maker like simpleshow, and you’ll make a solid corporate culture video for yourself.

And remember, the mantra for an amazing company culture video is—keep it fun, authentic, and let your unique personality shine through!

Authors Bio:

Alex Garcia is a content editor and writer at Writers Per Hour. She enjoys writing (and reading) about small business marketing, entrepreneurship, and design. When she’s not writing, she’s probably learning a new skill.

The Influence of AI Video Recruitment on the Future of HR

Now that computers can do many of the tasks humans do, it makes sense that technology is being used in an industry that is heavily biased and tedious. To make HR departments more efficient, AI takes away bias and ambiguity and replaces them with consistency, data, and useful metrics. In this article we will discuss different aspects of AI recruitment, especially AI Video Recruitment.

AI Adds Efficiency to HR Departments

Thanks to the latest technology advances, artificial intelligence is moving into many industries, so it was only a matter of time before it invaded human resources. With AI-based interviews Adding to the efficiency, HR departments are now using video for interviews to save on travel expenses and scheduling. Combining AI and video creates even more efficiency, and HR departments are in the early stages of combining these two high-tech tools. 

As more HR departments turn their gaze towards streamlining and building culture in remote teams, recruiters are starting to realize that the teams can profit from  AI video recruitment. For example, recruiters can focus on the human elements in video interviews, while AI focuses on body language, emotions, and candidate eye movement. 

AI video recruiting increases the efficiency of the recruitment process

During traditional video interviews, the interviewer has to focus on the questions, the answers, and everything else. Tracking body language, eye movement, and emotions are just more things recruiters need to worry about and don’t have the personal bandwidth to monitor. AI gives recruiters more tools so they can make better choices about candidates. 

This new technology transforms text into an animated video with only one click in just a few seconds. 

HR specialists can use explainer videos to communicate what they are looking for in candidates, plus the value they’ll bring to the organization or the benefits they will enjoy as part of the team.

This new type of recruitment can also be used for the onboarding process and AI-inspired training methods for new employees. simpleshow video maker, for example, can be used for employee training videos, demonstration of new software, ongoing career development, improvement of customer service and other business skills, and the introduction of new services or products.

AI Speeds Up the Hiring Process

AI uses a scoring system to grade candidates based on their performance. HR departments can develop scoring tools that help them attract, onboard, and retain the highest quality candidates. Everyone benefits when HR departments rely on data rather than human bias when making recruitment decisions. 

During the hiring process, recruiters often get bogged down with choosing candidates to interview from a massive applicant pool. AI can help recruiters sift through the talent pool. Then, by using AI video recruitment tools, HR departments can interview more candidates, process the results quickly, and find highly qualified candidates quicker

Opening the Talent Pool with Remote Hiring

AI can also help recruiters with hiring from remote locations. Recruiters can assess interview results from anywhere in the world and offer positions to candidates regardless of their time zones. 

AI video recruitment also offers valuable input in remote recruitment

AI interviews help companies save money, while simultaneously expanding their candidate pools. With AI-based interviews, companies do not have to worry about no-show candidates and biases, making hiring more efficient and less expensive. 

Travel expenses could also be cut short with the help of AI. 

With AI interview platforms, the actual interview looks like it is between two real humans. As the interview moves on, the AI platform can adjust the questions, flow, and format. It can immediately analyze the response and relevance of each question. By the end of the interview, the virtual platform can create detailed analytics to improve hiring choices. 

Every industry can use AI video recruitment, as AI can be customized to look for industry-focused traits. When AI is used to recruit sales associates, it can look for keywords related to the industry or sales techniques. It can also look for facial expressions and test for knowledge about sales skills. 

The beauty of AI video recruitment is that it can be done anywhere, at any time. AI interview platforms can conduct hundreds or thousands of interviews simultaneously without adding to the payroll costs. 

AI Makes Recruiting and HR More Efficient

Rather than worrying about interviewing and digging through candidate resumes, recruiters can work on the onboarding experience and marketing campaigns to attract the top candidates. Employees have several benefits to leverage through the success of the onboarding programs. A good onboarding program can speak volumes about your company culture and practices. 

HR employees and company leaders can decide how they want to use the metrics and data collected from AI interviews. They can use simpleshow explainer videos to teach their departments how to use these metrics

When the data is used efficiently, candidates that meet specific requirements can be chosen to increase retention and reduce onboarding and training expenses. As soon as HR and Management agree on metrics and data, they can reduce HR expenses.

Changing HR Departments

Human resources departments are about finding humans to serve as resources for companies. If a human resources department stops being reliant on humans, is it still doing the same work? AI video recruitment is changing the way HR departments find candidates to fill empty positions. When businesses turn to new technology, they have new challenges. 

Ai Video recruitment offers the possibility to carry out important restructurings

AI video recruitment creates concerns about online security. It also opens up concerns about the cost of technology and keeping up with AI needs. Another issue with AI is the notion that technology will completely replace people. Before AI becomes ubiquitous in HR departments, those concerns need to be addressed. 

Human resources departments need to remember that people are needed for innovative tasks that computers cannot do. Employees need to develop projects that keep their involvement in their departments and companies necessary and relevant. AI allows people to be more innovative because the technology takes over tedious administrative tasks. 

Rather than focusing on recruitment, HR departments can work on mentoring and supporting new employees to reduce retention. Onboarding tasks can be managed through employee training videos.  They can also work on ways to make AI interviewing more efficient by helping tech departments improve their offerings. 

Of course, some HR departments will never add AI to their hiring processes. They will continue to use the old methods of collecting resumes and cover letters and conducting interviews in person. Those businesses will most likely lose out on finding top candidates because the more efficient businesses that use AI will have more access to them.

Impact of AI on Hiring

AI is making the recruiting, interviewing, and hiring process more efficient. It is adding consistency and quality to the process, as one platform conducts all of the interviews.

Before using AI, HR departments had different employees conducting interviews for the same positions. Their opinions varied and were often biased by educational and employment experiences.

AI interviews remove the challenges of coordinating schedules around time zones, work hours, and biases. It can quickly evaluate candidates based on their responses, body language, and other key metrics that people cannot detect in every situation, simply because of bias or focus.

The most impactful influence of AI on human resources is the increased efficiency within the department.

Rather than waiting to create a shortlist of candidates to interview, HR departments can interview candidates first, then create their shortlists of candidates, changing the way hiring works. Interviews are the best tools for finding quality candidates and with AI, that part of recruitment speeds up exponentially.

Wrap Up AI Video Recruitment

To sum it up: AI video recruiting is the future

AI is changing the way that industries are getting work done. The technology is streamlining tedious and repetitive tasks to improve the bottom line. It was only time before the technology invaded the HR department, thus transforming the way companies hire new employees. 

Rather than fighting the technology, companies should investigate how it can help them build up their recruitment and enhance their ranks. They can use simpleshow video maker to improve their recruitment, employee training, and overall engagement.

Author Bio

Romy Catauta works in the marketing field and is passionate about writing on web design, business, interior design and psychology.

Corporate Identity – The individual personality of your company

Why is a Corporate Identity so important? Every day we are inundated with information and images, and in a few seconds we evaluate whether we like them or not. Imagine, you are standing at a market and all around you people are shouting, trying to convince you (very loudly!) of their products. Sensory overload quickly sets in. Which product do you choose? The choice of suppliers and products is simply too much!

Therefore, it is more and more important that your company stands out and, above all, is perceived positively. Because, that has a significant impact on the decision to buy. Do you visit a particular market vendor because they’re the loudest or because you like the look and feel of their company and their products?

Corporate identity gives your company a personality

A good corporate identity (CI) consists of many components that all interlock.A good corporate identity, or CI, consists of many components, all of which are interrelated. Basically, it describes a comprehensive strategy aimed at bringing life into your company and giving it personality. This is how you set yourself apart from the competition and create a brand that is distinctive and memorable. In doing so, always ask yourself, “How do I want to be perceived as a company and what do I want to embody?”

An important element for external impact is corporate design (CD). This refers to the visual identity, i.e. the uniform appearance of your company. A good corporate design runs through all areas of the company – from the logo and work clothing to your online presence. What are your corporate colors and what do they express? What do you want to say with your logo? What effect do the font and images on your website have on users?

A coherent corporate design plays a particularly important role in corporate communications. That’s why simpleshow video maker now offers you the opportunity to create explainer videos that fit perfectly into your corporate design.

Individual explainer videos that match your corporate identity

With the new features in simpleshow video maker, you can make your explainer videos even more individual! In the settings, you can now upload your own background image. This gives you absolute freedom over the look and feel and the placement of your logo, for example. Or you can choose one of the finished templates that give your video a professional look. Do you prefer a monochrome look? No problem! Just set the color that matches your corporate design, or that best suits your message.

With the new feature, you can ensure that every explainer video in the future corresponds exactly to your corporate design.

If you’re working with multiple team members in your account, simply set a default background in the settings. This will ensure that every explainer video in the future will match your corporate design exactly.

See exactly how it works in this video and get started with video maker.


Language diversity and corporate multilingualism – a global challenge

Between 6500 and 7000 languages are currently being spoken on earth. Even though language diversity is on the decline due to the extinction of individual languages, the challenge of mutual understanding is growing. After all, the corporate world is becoming international, and the globalization process is advancing with incredible speed. That’s why we need innovative communication solutions so that we can properly address the challenge of internationalization. Although English is the established corporate language there are markets where sufficient English skills are lacking. 

Adjustment is the be-all and end-all

How do we adapt so that we meet the requirements of a globalized society? Many successful international companies have developed solutions that help us understand foreign languages. The classic examples are translation tools such as Google Translate and Deepl. Many other business applications exist in this context and allow for communication in various languages. This enables users to work in their native language, which in turn positively affects the quality of their output. 

Artificial intelligence is also becoming increasingly smart

This trend is also visible in the technology sector. Software products are being further developed to enable greater language diversity. How is this happening? With the help of artificial intelligence. Technological advancement has now made it possible to offer simpleshow video maker in more than 20 languages! 

Software products are being further developed to enable greater language diversity. Technological advancement has now made it possible to offer simpleshow video maker in 20 new languages

How do our users benefit from this feature? 

You can now create explainer videos in Spanish, Italian, or Chinese, for example, and guess what – it’s as easy as ever! This will benefit not only native speakers but also companies that serve numerous markets or employ an international team. This will make communication in their native language easier than ever before. Voiceovers are also available in a wide range of new languages to round off the experience. 

Here is an overview of all of the languages that simpleshow video maker now speaks

Here is an overview of all the languages that simpleshow video maker now speaks: 

Our Customer Success Manager Cecilia shows in this tutorial video, how to use the new Smart Language Feature. Just click below to start watching it:


Company Culture Video: How to Show Potential Employees Your Work Environment

If a picture can paint a thousand words, then the videos speak volumes. If you take into consideration the recruitment procedure, all the top talent wishes to know more about your company apart from what is listed in the job postings. Instead of offering a snapshot to the prospects, you can show them a company culture video. It will immerse the prospective new hire into the why who, and how of your company. There are certain steps involved in developing your videos for recruitment marketing.

Plan the company culture video

Planning is an essential tool for creating an effective company culture video.

Business is never inanimate. It is always about people working together to achieve long-term goals and vision. Company culture videos provide the job seekers with a real peek into the company including the work you are doing. If you can provide prospective candidates with a first-hand picture of organizational culture they will easily see if they are a fit. One of the biggest hurdles faced by recruitment people is the candidate may or may not find a future with the company. Company culture videos provide a vision to the job seeker about their careers in the company.

Before assigning dressing rooms with the right stars on the doors, first, decide what type of company culture video you are going to make. There are several formats available and you can develop some of your own. Some organizations will opt for employee testimonials while others will concentrate on company benefits. You need to ask these queries:

• Who is the audience?
• What format will you use?
• What is it you are going to highlight?
• What is unique about your organization?
• What best shows what you are

Producing the company culture video

One of the top considerations while producing the video is its length. If the length is too short you may not be able to get the message across. If it is too long the viewers are likely to drop off. Create videos that will touch all the messages you are looking to impart without getting too long. For getting started develop a basic storyboard and filming outline. After you have decided what you are looking to show, select the locations and time. Plan to make sure that there are the least disruptions.

It takes a few steps to create a good company culture video.

There are many other things to consider such as the equipment you will use like cameras, sound, and lights. If you are a blue-chip company, you do not want your videos to appear like high-school projects. A trial run by using a smartphone can be of immense help while working with a basic storyboard and can inform you about what to avoid. You will want the workplace to look at its best on the day of filming. The cleaning staff can make the place look new and sparkling the night before. After you take care of these steps, you can then move to the more creative part and think of ways on how to best present your video. 
You can either go the traditional way or use professional explainer video tools to elaborate the video maker process simple and engagingly. This way you get help to create your explainer videos and you can use your company pictures and turn them into compelling and epic videos that get your messages across in an engaging way. Do not try to oversell. 

You can also use the services of global PEOs (Professional Employer Organizations) during the recruitment process to make things easier for you. You can choose the right one for you depending on the country that you are located in, for instance, a Germany PEO, Spain PEO, Canada PEO, and so on. These companies can assist you with a variety of things, including developing your company’s international expansion strategy.

Input from employees

Almost all the company culture videos need to include input from company employees. It doesn’t matter whether they are telling their viewers about their journey through the organization or if they are describing the work they are doing in the company or their mission, people are always at the heart of any culture. Keep in mind that you are going to need volunteers that are interested in telling their story. Ask them to tell their story not your version of it. All scripted testimonials appear to be contrived. All uninterested employees can leave the viewers feeling flat. You must opt for enthusiasm and a genuine point of view or voice. A bit of humor can also go a long way.

It is beneficial to get input from your employees for your company culture video


Apart from displaying why many people love working for your organization these culture videos provide the candidates with an insight into the vision and mission of a company. It also tells them about what it values most and the work environment it develops for meeting the expectations and goals. Developing a company culture video and showing it on social media and on the organization’s website imparts a commitment to the staff. It doesn’t matter whether you are working within the company or with pros these videos are a smart method for displaying your culture to the candidates.

Ken Rogers is an HR Generalist whose main job is to oversee all human resources duties, from company policies to employee relations. He has proven success in creating cultures of collaboration and implementing change to achieve workforce excellence. Effectively balancing big picture thinking and strategic planning with hands-on execution has allowed Ken to combine decisiveness, strong business acumen, and formal education to achieve objectives both professionally and personally.

How you and your team can communicate more effectively with Microsoft Teams and simpleshow video maker

Digitalisation has long affected the explainer video market. DIY solutions for independent creation of short and easy-to-understand videos are becoming increasingly popular. With the integration of simpleshow video maker into the Microsoft Teams environment, simpleshow satisfies the needs of many users and takes the next logical step towards the New Work models.

Not that long ago, a friend of mine who also happens to be a sales manager at a large German car manufacturing company complained: “Long text segments, bullet points, and a picture or an infographic here and there – is there anything more boring than a PowerPoint presentation?” Sadly, that is the truth: Many companies still choose dry screen presentations when trying to convey complex information. 

Presenting shouldn’t be boring!

The persuasive power of storytelling is already well known to a large part of the population. In the USA, there’s practically no way of getting around it when talking about business communication. And since entrepreneurial giant Jeff Bezos replaced all slide presentations with narrative memos, US companies have become aware of the potential of stories in a business context. 

Anyone can learn storytelling – we promise! 

Unfortunately, not all skilled team leaders, project managers, or marketing experts also happen to be good storytellers. But there is a great solution to this problem that’s already improving communication in numerous companies:

mysimpleshow video maker supports its users by providing them with predefined story templates so that they can simply develop stories on their own. These serve as the basis for short, animated videos. But it gets even better!

Animation, illustration, and video editing are not within the realm of your expertise? That’s not a reason to panic! Because the video maker takes over these tasks for you. A sophisticated AI automatically recognizes the relevant keywords of your story, finds the appropriate visualisation – including a meaningful arrangement of the illustrations – and animates them. 

Subsequently, the tool also suggests appropriate background music and narrates the text of your story. Easy, right? All of this can happen only in a matter of a few minutes and at the push of a button. The only question left – how do you get there?  

Here is how you can get access to simpleshow video maker in Microsoft Teams. 

The access to more efficient communication may be already in your possession! 

As part of the Office365 package, the collaboration software “Microsoft Teams” is essential to the communication processes within many companies. Large corporations especially value the smooth collaboration enabled by the platform. Our experience with this target group confirms this trend: today 90% of our digital customer meetings take place in Microsoft Teams. So our next step became clear:

Our developers knuckled down and made the integration of mysimpleshow video maker into the environment of Microsoft Teams possible. Karsten Böhrs, CEO at simpleshow, comments: “Many of our customers, especially in the major corporate segment, work with the platform provided by Microsoft. We have accelerated the integration of our SaaS solution into Microsoft Teams to make it even easier to create and use great videos without having to leave this environment”.

Fast, transparent, and above all: simple! 

Now you and your colleagues can easily create, comment, and edit explainer videos together within the familiar Microsoft Team interface. Whether using the web environment of Teams or the desktop app, mysimpleshow video maker functions are only a click away.

Instead of engaging an entire production team of copywriters, illustrators, motion designers, narrators, and sound designers, you can easily create great videos yourself. You will experience it yourself: explainer videos are not only fun to watch! The video maker makes it easy for you to be proud of your results. You would like to show the video you created to your team? The video maker app also allows you to upload and share your videos easily – all of these features are integrated into the Microsoft Teams interface. 

All you have to do is add the mysimpleshow video maker app to Microsoft Teams and register for free (if you haven’t already done so). License owners can also benefit from other useful features. For example, the possibility of collaboration, support, and style adaption to their own corporate design. 

As always, the English and German versions of the video maker are available in Microsoft Teams. All users can also benefit from a special treat that makes working with simpleshow video maker even easier:

One log-in for all

What’s already available for Facebook and Google is now also possible for Microsoft Teams. If you already have an account there, you can easily log into mysimpleshow video maker – the single sign-on makes it possible! This way we stay true to our goal of maximum simplification – so that you can create simpleshow videos even faster.

Brief summary: 

The simpleshow video maker app is now available in Microsoft Teams. It allows its users to create, edit, upload, and share explainer videos – directly using the Microsoft Teams interface. This makes collaboration easier than ever! Do you have any questions? Check out our User Guide for the app.

Communicate more efficiently with Microsoft Teams and mysimpleshow video maker

Microsoft Teams enables the joint creation of animated videos with the simpleshow video maker

What IT managers around the world have been dealing with for many years and has turned out to be a tough process for numerous companies has been massively accelerated by a diminutive virus in a very short time: The digitalisation of global corporations. Platforms for digital collaboration are on the rise, which in turn gives SaaS solution providers the opportunity to adjust their products. The Berlin-based tech company simpleshow has also responded to this trend and now offers its simpleshow video maker in the Microsoft Teams environment. 

A crisis brings about new opportunities. This is particularly true for 2020 – Corona has shaped this year more than any other event. When a large proportion of people working in offices had to relocate their working spaces within their own four walls, the eyes of the providers of digital tools for collaboration lit up. Despite the warnings of data protection advocates, Zoom, for example, recorded a 355 percent increase in sales in the second quarter of 2020. The American company’s quarterly profit rose to 186 million US dollars – 181.5 million more than in the previous year. Do you find that impressive? It goes even further: 

Microsoft also announced impressive numbers regarding its collaboration platform Microsoft Teams, which was released in 2017: The Redmond software giant reported an increase in user numbers from 20 million to a massive 115 million daily users!  

 Digitalization further accelerated

Following the market logic, many enterprises also wanted to contribute to creating or establishing solutions that would make working from home easier. That can sometimes bear amazing fruits. 

In April, for example, the food box supplier HelloFresh reported an increase in sales of around 265 million euros. The company thus achieved a market capitalisation of a whopping 5 billion euros. This meant that it was worth around one billion more than the long-standing, German proven quality powerhouse Lufthansa. 

The tech industry benefits in particular 

Smaller tech companies were able to use the months marked by Corona for a positive course of development. For example, the remote servicing and video conferencing software TeamViewer increased its purchases during the Corona crisis – by a full 60 percent. The cloud-based platform simpleshow, which offers digital products and services revolving around the medium of explainer videos, also experienced an increase in user numbers. The company wants to use this momentum to support home office workers in their use of media as a form of digital communication. And it is relying on the support of one of the biggest players. 

Microsoft chose to rely on simpleshow video maker coming from the market leader for explainer videos 

Anyone who has ever faced the challenge of having to convey complex information in an easily understandable and appealing way has certainly come across the name simpleshow. 

Create unlimited videos with simpleshow video maker

Hatched up in 2008 as a small three-person start-up in Stuttgart, the company name has long since established itself as a synonym for simple and short explainer videos. For the past few years, the explainer expert has been transforming into a tech company. The core of its offer is the online tool “simpleshow video maker”. Users can independently create professional-looking explainer videos in simpleshow style. 

Large corporations place emphasis on reliability

A big part of simpleshow’s revenue comes from large corporations, according to the company’s own data. Handelsblatt recently reported similar figures regarding Microsoft Team’s usage. Large enterprises rely on the digital collaboration software offered by Microsoft. No wonder, since Microsoft Teams as part of the Office365 package is essential to many companies. 

Considering this overlap of users, it is only logical that Microsoft would include the simpleshow video maker app in its Microsoft App Source. The US giant thus enables its users to easily create animated explainer videos while using Microsoft Teams. 

Can an AI create professional-level explainer videos? 

Microsoft Teams has offered some apps for video creation in the past. So what makes the simpleshow video maker so interesting? The answer: artificial intelligence. 

The only thing that users have to do is write the explainer video script using predefined templates. And then the magic happens: a combination of different AI technologies captures human speech. The AI automatically recognizes the keywords in a sentence and ranks them according to relevance. This would have been unthinkable just a few years ago.

Create your explainer video in 4 easy steps with our simpleshow video maker

The simpleshow video maker surprises with a wide range of functions

The explainer engine of mysimpleshow video maker recommends you which keywords you should visualise so that your message is clearly communicated. To complete this step, the explainer engine accesses several comprehensive knowledge databases at the same time and an integrated machine learning function. The outcome: A well-adjusted visualisation of the user text, arranged according to context. And all this in a matter of seconds and at the push of a button. 

Share your video with your team using the functionalities of the simpleshow video maker

The fact that the sound, editing, and animation of the self-produced explainer video is also handled by the simpleshow video maker quickly fades into the background in the face of the impressively coherent visualisations. 

The creation of videos takes between 10 and 45 minutes, depending on the size of the script. Fortunately, the SaaS solution has eliminated irritating interfaces urging the user to edit the video themselves. At this point, all (future) Microsoft Team users would be concerned with one question in particular: 

How do I get access to simpleshow video maker in Microsoft Teams? 

Simply by searching under “Apps” – in the web environment as well as in the desktop app. You can simply use your Microsoft account and log in to the video maker app via single-sign-on. Our user guide provides you with further insights.

User Guide - simpleshow video maker

The video maker app also allows you to work on your videos with your colleagues and to update and share these simply. The app is available in German as well as in English but you can always choose a different language for every new project. The AI uses this as the basis for keyword selection and suggestions of illustrations from the video maker’s large database. 

The possibilities for joint video creation are really promising

Many of the simpleshow video maker users already use Microsoft Teams. In this respect, the integration of the app into the Microsoft environment should make the work of the majority of simpleshow’s existing customers much easier. 

The app is also recommendable for curious prospects and future users. The video maker promises a fantastic alternative to boring slideshow presentations – videos created with little effort. If the change to storytelling-based corporate communications, shaped by pioneer Jeff Bezos, continues, simpleshow and its online tool will probably enjoy many more successful years. 

Crisis Communication Part 2 – How explainer videos help to communicate in crises

Communication is vital during times of crises. No one should be left in the dark as to what is expected of them. It is necessary to have a strategy in place to deal with all eventualities. However, to have books and files and folders full of emergency plans is no longer the best way to ensure that your organization is ready for an emergency. The necessary information and plans of action need to be far more accessible. What if you cannot access the information? Or, you simply do not have the time to go through pages and pages of protocol because immediate action is necessary? Maybe traditional communication methods are not available. Maybe team members are not able to attend a crisis meeting. It may be that employees cannot convene at the workplace! Or, maybe time is of the essence and there is insufficient time to devote to long explanations – explainer videos can cut to the chase! 

Video provides an alternative solution to give that affected immediate access to the crisis plan. Mobiles are the first port of call for initial crisis communication and video can easily be used on these devices. Audiovisual input can convey information more rapidly and so results in more effective communication during crisis times. In addition, before crises strike the necessary video material can be prepared… 


A short library of explainer videos can help you be better prepared for crises

Be Prepared

A library of short explainer videos may allow an organization to react quickly and effectively in an emergency situation. Talk through possible crises that your organization may face and outline the actions to be taken if a crisis occurs. Then get ready to communicate the procedures with your people by means of explainer videos. By building a small online video library for this purpose your organization can simply retrieve the relevant video when needed. And so you will be in a better position and better equipped to handle the situation.


Ideas for your Video Library:


  1. Use video to send immediate requirements/responses to relevant parties in your organization. (This means that you need to contemplate what could possibly go wrong and then come up with the immediate steps to be taken, in advance.) 


  1. Use video for remote training. In order to function optimally during crisis time, your staff may need additional training. Or, certain technical information needs to be communicated to them. Do this by means of video tutorials. (They may, for example, be required to use a different ICT platform.)


  1. Get video templates ready for the creation of short video updates. (As a crisis evolves videos can be used optimally to give updates of developments and to share notifications or changes in procedures to aid efficiency.) 

Make videos that give moral support

  1. Make videos that give moral support and useful tips and advice during a crisis. For example, make use of video counseling if needed as part of the “care response” to a crisis.


  1. Make videos to put minds at ease. A short video that clarifies why calls are not answered or why orders are delayed can be prepared, ready to be placed on your website or even sent directly to customers to keep them informed. (Perhaps even include alternative arrangements for making sure that customers’ needs are met in the meantime.)


  1. Create news releases. In crises that mainly involve your organization, the news media may require information. Communication with news media by means of your own produced video material places you in a stronger position to control and manage the information communicated to the general public. Again, prepare video templates for these in advance.


  1. Make videos of lessons learned from previous crisis situations. Or, make videos of case studies to provide employees with examples of how others dealt with / overcame crises.

In times of crises companies should still try to operate as efficient as possible

Times of crises may throw up confusion, changes, and altered procedures. In spite of these, an organization is still required to keep an eye on the ball and operate as efficiently and effectively as possible. No matter the type of crisis, effective communication is necessary for an organization to function optimally. It is important that those involved in your organization are equipped with the right information, at the right time. This will aid protection, maximize productivity, and ensure the best response and outcome. Make sure that your organization is ready to make use of explainer videos to communicate in crises. The more prepared you are the better. (Also see our Crisis Communication – Part 1 blog on “How explainer videos help to prepare for crisis”.)

How to create an onboarding program for new employees

Wouldn’t it be great if a new employee can join your team and immediately fit in as if they have always been part of the team? That is precisely what a great onboarding program can achieve. So, how does one set up a successful, effective onboarding program?


An onboarding program needs to be carefully planned


An onboarding program needs to be carefully planned, with specifically devised activities in order to be greatly successful. A good strategy is to make a checklist of what needs to be conveyed to the new employee and what needs to be achieved in the onboarding process, with precise actions that need to be taken. For this purpose, consider which of the following needs to form part of your company’s onboarding program:

  1. company story, company culture, history, vision, mission, and values
  2. hierarchies within the company, meeting team members, meeting senior management
  3. mentorship, orientation of the workplace, introduction to digital/mechanical tools
  4. familiarization with products/services; the making of products; understanding customers
  5. job description, clarifying expectations, rights, and responsibilities
  6. compliance training, safety training, protocols, policies, and procedures
  7. career coaching, growth opportunities, company perks


So, before devising an onboarding program, plan carefully and consider the areas that your onboarding program needs to address. (Also, consider where video material can be incorporated into your onboarding program as it is an essential tool in any onboarding program. In most of the areas mentioned above video material can immediately engage the new employee in ways that few other approaches can.) 


Your onboarding program does not only have to start the morning that the new employee first comes through the door. Employee preparation needs to take place even before the starting day. There are resources that can be made available and activities that new employees can get involved with prior to the start of the new job. With this in mind, carefully consider what resources you can make available to new employees for them to prepare themselves for their first day at work. For example, introductory video clips and explainer videos can really make a big difference! Short video clips introducing the people at the office, or showing the office layout, or explaining the dress code, will already make the first day at work a little less daunting. 

Socialising needs to form a part of the onboarding program as well


Socialising needs to form a part of the onboarding process too. Make arrangements for a relaxing out-of-work socialising event to connect with new employees. Out-of-work socialising will make the new employee feel truly welcome and also serve to introduce the new employee to the rest of the staff. At the same time, an event that has been arranged for this purpose will also serve as a team-building exercise for the rest of the employees. 


Social Media

Do not overlook the role of Social Media in an onboarding program. For example, where appropriate and relevant, include the new employee in social media platforms even before their first day at work (but do not do it in such a way that they feel like a fish out of water – get the timing right and get new employees to join only after they have met the rest of the team at a socialising event, for example. Or, after they have seen video introductions to team members. 


Buddy Systems

Once the new employee has started work, a buddy system could be used very successfully in the onboarding program. The buddy is someone that the employee can go to for immediate guidance. To make him/her feel secure and cared for the buddy needs to be a hands-on mentor. In addition, make sure that the buddy also regularly connects online with the new employee. However, do not make the mistake of making others untouchable at work. For example, make sure that management also interacts with the new employee. Senior management needs to take part in the onboarding process in order to make the new employee feel welcome and valued.


Step by step

Do not overwhelm the new employee – they need to feel welcome and excited to join your team – not get second thoughts as to whether they have made the right choice accepting your offer! Therefore, create a sense of belonging, make new employees feel welcome, but do not bombard them with information. Only give what is relevant for that particular moment – give more information step by step. Too much information and too many materials can be an overload in any situation – even more so for somebody who is new in a company. The motto is little by little and step by step!!

Give more information step by step

An effective onboarding program gets the new employee on board from the word go; it caters to the wellbeing of the new employee and this, in turn, increases productivity. So, welcome and assimilate the new employee into your organization with an outstanding onboarding program. This can only have a positive impact, as it will help to make new employees excited about the prospect of working for your company.

10 Business Video Ideas for Your Company

Companies that overlook the importance of the role that video plays in the 21 century are taking a risk! If you want to be seen you need to embrace video and make sure that you make great use of this engaging medium. Let’s consider 10 business video ideas for your company: 

1. Product Video

This is the first and most important must-have business video! A product video can take various forms. It can be about the history of your product, about how your product works, about the benefits of your product, or about how to use your product. It could even be about how the product is made! Make sure to portray the product as special and unique and as something that people need to have!

The product video is the first and more important must-have business video.

2. FAQ Video

Frequently Asked Questions that are made into a short informative video is another great idea for a business video. Prospective customers are bound to have questions. Most common questions about your brand can be answered in a quick and efficient way by an expert on your team. At the same time, relevant images can be used to enhance the answer. 

3. Announcements

Video can skilfully be used to make company announcements. Excitement should ooze out of this type of video! It provides an alternative way to make announcements. For example, the following can all be announced with a video:

– promotions

– new team members

– exciting snippets of company news

– competitions

– winners

– achievements / awards

– achievers

– company events

– new product releases

Video annoncemenets are another great idea for a business video

4. Company Culture Video

A Company Culture Video is a great way to make people feel part of your company – it creates a sense of familiarity and a sense of belonging. (The company vision and story can also be shared in video format.) When customers feel that they know what you stand for and what you are about they are more inclined to make use of your product / service. They feel that they know you even before they have really had contact with your company.

5. Summary Video

A video that summarises relevant company information can be very useful indeed. For example, the highlights of a trade show, conference or employee training session can be summarized and shared. This type of video does not have to stay in the company, but can be shared with a wider audience to show your company as being proactive and dynamic in its field.

6. Thank You Video

One way to make people feel appreciated is to simply say thank you. Make the thank you even more special by saying so in a video! Personalized thank you videos will be remembered and may influence subsequent purchases or play a role in being recommended! So, send thank you videos to loyal customers and even to those who regularly read your blog or to social media subscribers.

Personalized thank you videos are a great way for you to show your customers that you value them.

7. Special Offer Video

People love special offers, especially if they see it as a genuine good deal! If you have a special offer to make, do so in a video advertisement! Highlight the key information regarding the special offer. Specify what requirements are needed to qualify for the special offer. And definitely say what action needs to be taken to make use of the special offer. 

8. Video featuring Consumers

Customers and potential customers benefit from seeing and hearing from each other. A video that features customers giving reviews of your product or sharing tips about the use of your product can effortlessly convert leads. Video record consumers who have been asked to share what they think of your product. Also ask them to give tips to future customers. 

9. Insider Video

People like having a peep behind the scenes! It caters to curiosity and, at the same time, can make consumers feel more comfortable doing business with you. Show your team as real people in real situations. Do not spare minor blunders and fun aspects of office life! (This especially brings engagement if it is done in a tongue-in-cheek manner and can go a long way in nurturing new customers!)

10. Presentation Video

If you need to champion investors or get new clients by pitching to large corporations you may want to consider making use of a presentation video. This type of business video can successfully be used as an introduction, showing briefly who your company is and what your product is about. It makes the presentation more interesting and also gives it a sophisticated and professional feel. Moreover, the product is shown and not just imagined; the company is showcased and not just mentioned.