How can you get the most out of your explainer videos in 2019? By following these five explainer video trends for 2019 it becomes possible to create outstanding videos! After all, if you are familiar with the latest trends in explainer video creation you will be able to make the right video to engage your target audience. These popular 2019 trends will aid engagement with your target audience!
The 2019 trend for explainer videos is to make more and more use of stories to get the message across. Since the beginning of time stories have been a popular mode to explain moral lessons. In the 21st century people still love a good story! Stories are increasingly used in explainer videos – with the primary purpose of clarifying concepts. If the story is compelling, viewers will not merely tap through the video, but watch it from beginning to end. Yes, an explainer video that tells a story makes a human connection that grabs attention. Moreover, viewers not only enjoy the experience, but actually learn something!
In 2019 it is all about animation! The time-consuming and costly process of producing a live shot video now makes place for user-friendly animation technologies that allow for rapid production and editing. This is thanks to digital animation technologies. Not only is it more cost effective to make these animated explainer videos, but they are often also more interesting than live shot videos. In addition, they can easily be made using online video creation tools, like mysimpleshow! Animation allows for endless creativity. Animated explainer videos are versatile and powerful. Moreover, animation combined with a powerful script can be a winning combination!
3. Augmented Reality
Augmented reality (or AR) is another top trend for explainer videos in 2019. AR is an interactive experience of a real-world environment where the real-world footage is “augmented” by computer-generated perceptions. It may be as simplistic as adding 3D bitmojis or drawings to real-life images. In this way, AR does not completely replace the user’s real-world environment, but alters one’s perception of the real world. As overlaid digital creations are interwoven with clips from the physical world, AR gives the viewer a unique experience. AR adds an interesting dimension to explainer videos and 2019 will see optimal use of this phenomenon.
4. Interactive Videos
2019 will also see more and more interactive videos (or IV). Video is a great medium to introduce, explain, demonstrate, convince, etc. – yet, explainer videos can be made even more compelling and effective by the use of interaction. IV is a type of digital video that encourages viewer-interaction, by prompting the viewer to click on indicated areas on the screen that initiate a certain action. These may, for example, give the viewer additional information or take the viewer to another clip in the same video, or to another video. IV moves the viewer from being a passive user to giving the user an active viewing experience. Especially when it comes to explaining complex concepts interactive videos can be very useful in guiding the viewers at their own pace. 2019 will witness an increased popularity in the use of interactive videos.
5. Short Videos
The trend for 2019 is to go for smarter, shorter and consequently, more effective videos. Patience, as well as attention span, somehow come into play in the busy lives that we live today… In a hectic world, with limited time, videos need to get to the point quickly. It seems that the digital age has made us more effective in shifting through unnecessary information. Video needs to grab the viewer’s attention within the first 10 seconds of viewing! Even then, almost half of those who continue to watch beyond the first 10 seconds will click away before they reach 60 seconds, unless the clip is truly remarkable. More than ever, the trend in 2019 is to keep the explainer video short!
These top explainer video trends in 2019 aid audience engagement, to ensure that you truly connect with viewers through your explainer videos. So, familiarise yourself with the latest trends and take your own explainer video to the next level by following these trends!