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5 Ways To Use Video to Optimise Your Website For SEO

13. Apr 2022

Use video to boost your SEO performance.

seo, video content, backlinks, video marketing,

Want to get your website noticed by more people and rank higher in search engine results? Video can help optimize your website for SEO in several ways, from increasing traffic to making your site more engaging and user-friendly. So if you’re ready to take your website to the next level, keep reading to find out how to use video for your site’s SEO.

Video marketing is now the norm for most businesses, as video marketing is one of the most effective ways for businesses to communicate with customers. A few years ago this might not have been true, but today videos can be used in many different formats and on various devices to showcase products and services. Video marketing not only helps drive traffic but also boosts SEO. The internet is a place where people can easily find what they’re looking for, and videos give them an opportunity to do just that. 


1. Link Building With Video Content 

Video content can help your site to get more backlinks.

Videos can generate a large number of links for your website, especially with the use of social media. Videos often get shared on domains that are reputable and powerful in the industry they represent. Whether you’re working with an SEO Agency or trying this out independently, you need to start using videos in your SEO strategy. You can learn more about implementing video SEO by watching detailed explainer videos. 

It’s important to be mindful of who you want your video shared with and linked to. If a person doesn’t like or appreciate the content, they won’t share it. Your video has to offer something that the viewer can’t find anywhere else. So, the key to success is crafting valuable content and sharing it with a relevant audience. Create content with an engaging tone that will evoke a strong reaction that resonates with audiences and they’ll want to share that post themselves. 


2. Use Videos On Your Pages 

You only have a few seconds to grab your website visitor’s attention. This means that you need something eye-catching and informative in order for them to not only notice what it’s all about but also get interested enough so they stay longer on the page. Landing pages should be used as an opportunity to showcase your company’s best work; The problem with text-based content is that people are so used to seeing it, that they often don’t stay engaged when you present them only with words. That’s why videos can really make a powerful first impression on viewers. Increasing the amount of time that visitors spend on your website and turning them into paying customers is what SEO stands for. Embedding videos will not only help you do this but also boost conversions.


3. Add Videos To Your Website

Videos cause people to stay longer on their website. This has a positive influence on the SEO ranking.

When it comes to SEO, the more content you have on your site the better. By creating a page for each of your videos and embedding the video at the top, you will be able to maximize SEO exposure. If you need help embedding your video, check out the various explainer videos floating around the internet as a guide. The Google algorithm wants to show people relevant results for their searches, and adding videos can help you rank higher. This is because they will be categorized as rich snippets with thumbnails next in line beside your website listing. Google prefers rich snippets over simply written content which boosts search rankings, leading to higher visibility and click-through rates for your business. Videos can help you implement  storytelling better  than any text. Create dedicated pages for your videos so you can increase exposure for your content.


4. Consistent Content 

With SEO, it takes time and effort to see results, so you can’t expect instant results with video content either. Video marketing can be a great way to get your content in front of audiences that are interested, but it takes time. You need to maintain a consistent schedule with your content. The best way to be successful is by following the simple steps laid out in this article over time. Be patient – the results will come. 


5. Video Descriptions & Titles 

The video title and the description have a big impact on success.

It’s not always about your website – optimising videos can also help you tremendously. To give your video the best chance of ranking well, spend time thinking about video titles and descriptions. Spend time creating an engaging title that will make people want to click on it, as well as writing a description with keywords so they can be found easily by potential viewers. To get a good idea of what people are searching for, you should do keyword research. This way, you make sure that your video targets the right keywords and that they’re showing up at the right time. There are many explainer videos on how to begin keyword research, this is a great place to start. Optimizing videos for search visibility is one of the best ways to ensure that they are found by potential customers. This will help your website get noticed more and drive more clicks, especially if your video is generating serious views. 


Conclusion 

The enormous popularity of online video presents an opportunity for SEO to increase profits. Quality content is just as important when it comes to online video SEO as any other form of media. The highest-ranking on Google is a coveted position and can be achieved by producing high-quality content. The more engaging your video, the better chance you have of ranking number one. It’s all about consistency. You need to put in the hard work now, and you will see your rankings climbing soon enough! 


Author Bio: 

Angel Martins is a longtime New York Writer and Marketing Executive, at the UK’s leading Digital Marketing Agency, Finsbury Media. Finsbury Media offers a full range of digital marketing services, growing business across the UK and globally. Angel is passionate about all things Tech, Marketing, SEO, PPC, Web Design, Social Media and more.