We’re here: the golden age of video marketing and communications. There is a spotlight on diversity, meaning we have more freedom in who we feature to tell our stories. It’s like the world is having a reality check about the variety of people who live in it, and they want their marketing efforts to reflect... Read More
The world is diverse. If you look around you, you will see a variety of different body shapes, heights, and skin tones. You’ll see young people, old people and people with different abilities. You’ll see people with different gender identities, sexual orientations, and families of all shapes and sizes. We all have our differences and... Read More
Multicultural marketing is aimed at different cultural audiences. It is typically built around a specific ethnic group’s cultural traits (e.g. their traditions, customs and celebrations). By doing so multicultural marketing acknowledges differences in perceptions and customs among consumers with different cultural backgrounds. Therefore, multicultural marketing strategies need to ensure that the marketing campaign resonates with... Read More
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