Over the past year, the role of effective videos as a marketing tool has improved significantly. As the COVID-19 pandemic restricted people from going outdoors, there was a considerable rise in people watching videos on their smartphones or computers. Individuals have been viewing such content for 16 hours per week on average in the last... Read More
Guerilla marketing is an unconventional form of marketing intended to generate brand awareness through shock, surprise, or amusement. Video is essential for guerilla marketing since it can promote a product, explain concepts in simple language, narrate a story, or excite curiosity. Videomaker tools like simpleshow make it easy to create engaging and professional explainer videos... Read More
Billions of people watch videos online. More such content is being uploaded on the Internet that TV has produced in three decades. More than 500 million hours of video are watched on platforms like YouTube and Vimeo based on research. If you are not using such content in your marketing, you may miss out on... Read More
Emotions matter in marketing because the emotional connection is a significant determinant in the choices made by consumers. Therefore, as a marketer, it is imperative that you aim at making emotional impressions that attract your target audience’s attention to your service or product and trigger the right feelings.In emotional marketing, you tell stories connecting audiences... Read More
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