Simple Reads: The simpleshow video maker Blog

 Life in the fast lane means that we do not have time to watch long videos, let alone read pages and pages of information. That said, coupled with the fact that our brains process videos considerably faster than text, no wonder explainer videos are so popular! So, how do you go about making an explainer... Read More

 Ask most people who would rather believe, Procter&Gamble ad or their favorite YouTuber, and the answer would be overwhelmingly the latter. According to the latest State of the Influencer Marketing report, 94% of professionals believe that influencer marketing is an effective technique. However, the same research shows about a quarter of the same respondents don’t have... Read More

Multicultural marketing is aimed at different cultural audiences. It is typically built around a specific ethnic group’s cultural traits (e.g. their traditions, customs and celebrations). By doing so multicultural marketing acknowledges differences in perceptions and customs among consumers with different cultural backgrounds. Therefore, multicultural marketing strategies need to ensure that the marketing campaign resonates with... Read More

Why does motion increasingly form part of modern day design? Firstly, thanks to better technologies and advanced browser capabilities complex visuals can now effortlessly form part of an interface without compromising speed and performance. Secondly, motion has a great impact on the mind! Focus Motion triggers the mind by attracting attention to a specific predetermined aspect... Read More